Nigeria, Africa’s largest economy, boasts a rapidly growing online marketplace landscape.
With increasing internet penetration and mobile phone usage, e-commerce is booming, offering a plethora of options for consumers and businesses alike.
However, navigating this dynamic and diverse space can be overwhelming.
To assist you, this guide aims to provide a comprehensive overview of the best online marketplaces in Nigeria, highlighting their key features, pros and cons, and target audiences.
Popular Online Marketplaces in Nigeria
| Marketplace | Category | Founded | Key Features | Pros | Cons | Target Audience |
|---|---|---|---|---|---|---|
| Jumia | General marketplace | 2012 | Largest online retailer in Africa, extensive product range, fast delivery | Wide selection, user-friendly interface, reliable delivery | Potentially higher prices than competitors, limited customer service options | General consumers, businesses |
| Konga | General marketplace | 2012 | Established player in the Nigerian market, wide product selection, competitive pricing | Reputable brand, good customer service, frequent promotions | Website can be slow at times, limited product reviews | General consumers, businesses |
| SLOT | Electronics & Appliances | 1998 | Leading electronics retailer in Nigeria, extensive range of electronics, appliances, and gadgets | Wide selection, competitive prices, knowledgeable staff | Website design can be outdated, limited product information | Tech enthusiasts, gamers, homemakers |
| Yudala | Electronics & Appliances | 2015 | Focus on high-end electronics and appliances, convenient payment options | Premium selection, excellent customer service, secure payments | Limited product range compared to other marketplaces | Affluent consumers, tech-savvy individuals |
| PayPorte | Fashion & Beauty | 2012 | Wide variety of fashion and beauty products, affordable prices | Trendy selections, frequent discounts, secure payments | Limited product descriptions, potential for product delays | Fashion-forward individuals, budget-conscious shoppers |
| DealDey | Daily deals & flash sales | 2011 | Offers heavily discounted deals on various products and services | Great savings, limited-time offers, unique finds | Limited product availability, potential for scams | Bargain hunters, deal seekers, impulsive buyers |
| Jiji | Classifieds | 2014 | Connects buyers and sellers directly, diverse range of products and services | Wide selection, easy listing process, free to use | Unverified sellers, potential for scams, limited buyer protection | Individuals and businesses looking to buy or sell goods and services |
What is the most visited online marketplace in Nigeria?
Jumia is the most visited online marketplace in Nigeria. It was established in May 2012 and is Nigeria’s version of Amazon.com.
Jumia Nigeria owns large warehouses stocked with goods and is strategically located in key cities such as Lagos, the capital Abuja, and Port Harcourt to ensure swift and efficient delivery.
According to Statista, in 2020, the number of visitors of all online marketplaces present in Nigeria was approximately 242.7 million.
However, Jumia is the most popular online marketplace for physical goods in Nigeria.
Read also: Is Facebook Marketplace Available in Nigeria?
About Jumia Nigeria
Jumia is the largest online shopping website in Nigeria, launched in 2012.
It is part of the Jumia Group, a Pan-African technology company that operates a marketplace, logistics service, and payment service.
Jumia delivers innovative, convenient, and affordable online services to consumers in Africa, helping them fulfill their everyday needs.
The company also empowers businesses, both small and large, by helping them grow and reach new consumers.
Jumia offers a wide range of products, including groceries, appliances, electronics, fashion, and beauty products.
It has a platform where customers can shop from the comfort of their homes and enjoy fast delivery, free returns, and flexible payment options.
What products can be found on Jumia Nigeria?
Jumia Nigeria offers a wide range of products across various categories, making it a one-stop-shop for customers’ diverse needs. Some of the products found on Jumia Nigeria include:
- Groceries: Customers can find a variety of items such as rice, cooking oils, wines, snacks, beverages, and household cleaning items.
- Appliances: Jumia offers appliances for home and office use, including electronics, cameras, and watches.
- Fashion: The platform features clothing items, shoes, and accessories for men, women, and children.
- Beauty: Jumia Nigeria has a selection of beauty products that are genuine and of good quality.
- Baby and Kids: Customers can find baby clothes, diapers, toys, and educational games for children.
- Home and Office: Jumia offers furniture, home decor, and office supplies.
- Electronics: The platform has a range of electronic devices, including smartphones, tablets, computers, and cameras.
- Health and Beauty: Jumia Nigeria provides health and beauty products, including cosmetics, skincare, and personal care items.
- Automobile: Customers can find car accessories and maintenance products.
- Sport and Fitness: Jumia offers sports equipment, fitness gadgets, and accessories.
- Games and Consoles: The platform has a selection of gaming products, including video games, consoles, and accessories.
- Service Deals: Customers can find various service deals, including insurance, travel, and financial services.
- Books, Movies, and Music: Jumia Nigeria offers a range of books, movies, and music, including both physical and digital formats.
- Weddings: The platform provides wedding planning services and products, including dresses, suits, and accessories.
These products are sourced from over 130 trusted brands, ensuring authenticity and quality.
Jumia Nigeria also offers exclusive products through its official stores, providing customers with fast delivery, free returns, and various payment options.
How to start selling on Jumia Nigeria
To start selling on Jumia Nigeria, you can follow these steps:
- Register: Visit the Jumia Marketplace Vendor page at https://www.jumia.com.ng/marketplace-vendor/ and fill out the registration form. You will need to provide your email address, phone number, and bank account details. There is no registration fee.
- Training: After registration, you will be required to watch short training videos and take a quiz. An email will be sent to you with a link to create a password.
- List Your Products: Once registered, list your products on your Vendor Center account. You can manage your online store, update product information, and have an overview of actual sales through the Seller Center.
- Start Selling: Upload your best-selling products and start selling. You will need a minimum of 10 Stock Keeping Units (SKUs) to start selling on Jumia.
- Access Marketing and Promotions: As a seller, you can access promotions and marketing tools to gain visibility for your products.
Additionally, Jumia has launched a policy called “Jumia Local” to promote locally made goods, and the platform provides marketing and visibility for such items.
Sellers can also put their accounts on holiday mode if needed.
Ensure that you comply with Jumia’s conditions and have all the necessary information, including business registration and bank account details, to create your account.
Jumia provides seller support and access to a large customer base, with millions of potential customers visiting the platform monthly.
About Kusnap
Kusnap is a dynamic e-commerce platform that connects buyers and sellers in a user-friendly and secure environment.
It offers an extensive selection of products, personalized recommendations, and secure transactions.
The platform revolutionizes the online shopping experience by providing easy product listing for sellers, a commission-based model, and robust communication tools.
Kusnap is dedicated to revolutionizing the way people shop and sell online, and it is completely free of charge.
It is available in Nigeria and aims to connect millions of buyers and sellers in Africa.
How to sell on Kusnap
To sell on Kusnap, follow these steps:
- Download the Kusnap mobile app from the App Store or Google Play Store.
- Create an account by providing your personal information and verifying your phone number.
- Click on the “Sell” button on the app’s homepage.
- Take clear pictures of the item you want to sell and upload them to the app.
- Provide a detailed description of the item, including its condition, price, and any other relevant information.
- Set your preferred payment and delivery options.
- Wait for interested buyers to contact you through the app’s messaging system.
- Once you have agreed on the terms of the sale, complete the transaction using Kusnap’s secure escrow payment system.
For more information on becoming a Kusnap vendor, check out their LinkedIn page or their website.
About Konga
Konga is Nigeria’s largest online mall, launched in July 2012, with a mission to become the engine of commerce and trade in Africa.
It serves a retail customer base offering a wide range of products including phones, computers, clothing, shoes, home appliances, books, healthcare, and baby products.
Konga is highly customer-centric, offering services such as a lowest price guarantee, 7-day free return policy, order delivery tracking, and dedicated customer service support.
The company is committed to improving the customer shopping experience and is a pioneer in the changing face of the retail industry in West Africa.
How to sell on Konga
To sell on Konga, you need to register as a seller on the Konga SellerHQ platform.
You can reach millions of buyers in every state in Nigeria by creating your store on Konga.
The benefits of selling on Konga include low commission fees, easy communication with buyers, and dedicated merchant support teams.
To become a registered seller on Konga, you need to upload your profile picture on your SellerHQ profile page and a scanned copy of your international passport, driver’s license, or permanent voters card.
After completing the orientation program, you will be verified based on the requirements.
You can also join the Konga Seller Mentor program to get help with the best selling processes on Konga Mall.
To create your store on Konga, you need to register your store with a unique Store URL, create your products, set your own prices, and make them available for purchase.
You can manage your orders, choose your own shipping method, and receive sales proceeds.
Konga provides various tools to support you, including the Seller community and dedicated merchant support teams.
Read also: Konga Vs Jumia: Which Is The Best in Nigeria?
Choosing the Best Online Marketplace for You
Choosing the best online marketplace in Nigeria depends heavily on your specific needs and preferences.
Consider the following factors when making your decision:
- Product category: What type of product are you looking for? Each marketplace has its own strengths and weaknesses in different categories.
- Price: Are you looking for the best deals or willing to pay a premium for convenience and selection?
- Delivery: How important is fast and reliable delivery to you?
- Customer service: Do you require readily available and responsive customer service?
- Payment options: What payment methods do you prefer?
- User interface: Is the website or app easy to navigate and use?
- Trust and reputation: Do you prioritize buying from a reputable and established platform?
Benefits of Shopping Online in Nigeria
The Nigerian online shopping landscape is booming, offering a plethora of benefits for both consumers and businesses.
Here are some of the key advantages of shopping online in Nigeria:
Convenience:
- Shop from anywhere, anytime: No need to travel to physical stores, saving you time and energy.
- Browse and compare products easily: Quickly compare prices, features, and reviews across different platforms.
- Shop 24/7: Online stores are open 24/7, allowing you to shop on your own schedule.
Wider Selection:
- Access a vast range of products: Find unique items and international brands that may not be available in local stores.
- Discover new products and brands: Explore a wider variety of options and discover new favorites.
- Compare prices and find the best deals: Easily compare prices across different platforms to ensure you get the best value for your money.
Competitive Prices:
- Benefit from online discounts and promotions: Many online retailers offer exclusive discounts and deals, making online shopping more affordable.
- Compare prices across different platforms: Quickly find the best price for the product you want.
- Avoid impulse purchases: Take your time to compare prices and make informed decisions before purchasing.
Fast and Reliable Delivery:
- Get your purchases delivered directly to your doorstep: No need to carry heavy bags or worry about transportation.
- Many online retailers offer fast and efficient delivery options.
- Track your orders: Stay updated on the status of your order and delivery.
Secure Payments:
- Use secure payment gateways: Online platforms offer secure payment options like credit cards and mobile wallets.
- Reduce the risk of carrying cash: Online payments are safer and more convenient.
- Benefit from buyer protection: Many platforms offer buyer protection programs to ensure a safe and secure shopping experience.
Consumer Reviews and Ratings:
- Read reviews from other customers: Gain valuable insights into product quality and seller reliability before making a purchase.
- Make informed decisions: Use reviews to compare products and make more confident choices.
- Hold sellers accountable: Reviews help to improve transparency and accountability in the online marketplace.
Other Benefits:
- Enjoy the latest trends and products: Online retailers often stock the latest products and trends first.
- Benefit from special offers and flash sales: Take advantage of limited-time deals and promotions.
- Support local businesses: Many online platforms offer products from local Nigerian businesses.
- Save money on transportation and parking: Avoid the costs of commuting to physical stores.
- Reduce your environmental impact: Online shopping can help to reduce carbon emissions from transportation.
Overall, shopping online in Nigeria offers a convenient, cost-effective, and enjoyable way to access a wide variety of products and services.
Safety Tips for Online Shopping in Nigeria
- Shop from reputable platforms: Research and choose trusted marketplaces with good reputations.
- Beware of scams: Be cautious of deals that seem too good to be true and avoid sharing personal information with strangers.
- Use secure payment methods: Stick to well-known and trusted payment gateways.
- Read product descriptions and reviews: Carefully review product descriptions and customer reviews before making a purchase.
- Track your orders: Keep track of your orders and contact customer service if you experience any issues.
- Protect your passwords: Use strong passwords and avoid sharing them with anyone.
The Future of Online Marketplaces in Nigeria
The future of online marketplaces in Nigeria is bright.
With continued economic growth and increasing internet penetration, the industry is expected to experience rapid expansion.
We can expect to see even more innovative platforms emerge, offering a wider range of products and services, and providing a seamless and convenient shopping experience for