
<p>Pinterest is becoming an increasingly popular platform for bloggers in Nigeria. ;</p>



<p>With 431 million monthly active users, it is the 14th largest social network in the world, and 21.7% of social media users in Nigeria use Pinterest to discover new content. ;</p>



<p>If you have a blog or website, you can direct Pinterest users to your site by following certain steps. ;</p>



<p>In this article, we will explore 3 simple steps to driving traffic from Pinterest to your blog or website in Nigeria and how you can maximize engagement with potential readers.</p>



<p>Related: <a href="https://truehost.com.ng/drive-traffic-from-social-media-in-nigeria/" target="_blank" rel="noreferrer noopener">9 Proven Strategies to Drive Traffic from Social Media in Nigeria</a></p>



<h2 class="wp-block-heading">Step 1: Optimize Your Pinterest Profile ;</h2>



<figure class="wp-block-image"><img src="https://lh4.googleusercontent.com/BmDDGQH1IEkPXtvsNvsc1mD_T6zZIp6J4zrchppj6g9CSjdMaJ6mfId-lLFCecDsaUW5WI5NRlJqxPK26Nw9GYlRb9XzwtbWHzYxuO6B0vRYpkCLNfm6NsXz6GsPvxop_lA9-zaiMhU10fc_bDwzdaz236EW0ADu2FP1sf04aNRzEOCUWV-vrnZjRxwE8g" alt="Drive Traffic From Pinterest in Nigeria"/></figure>



<p>Preparing your profile is the first step to driving traffic from Pinterest to your blog in Nigeria. ;</p>



<p>First, create a compelling username and profile image to draw viewers in. ;</p>



<p>Your username should include keywords related to your niche and your name or blog title. ;</p>



<p>And the profile image should be a high-quality, professional headshot of you or an image relevant to your blog topic.</p>



<p>Additionally, ensure you fill out the &#8220;About&#8221; section with an informative description of yourself and your blog&#8217;s mission statement. ;</p>



<figure class="wp-block-image"><img src="https://lh5.googleusercontent.com/eBRkD5pHbOKHtHIgfHgYh9JE5Y2mB87x53xqrP8UrzlZaLnjuoe11E9IoLGv-yvCwPIZ_tnB2ruVFaDA5W-Gu2sv5YxyNJY21YEEVLsU6t9irwSbA3Llwu30DrkV5OCBhwSk2q8vmUv4blAc9UnZlNC8pDmpVIrircjy4vUOp2l8WdQbLQeA3EeGAQH5Kw" alt="Drive Traffic From Pinterest in Nigeria"/></figure>



<p>You can attract potential followers and drive them back to your blog by establishing a strong presence on Pinterest. ;</p>



<p>If you haven’t already, convert your Pinterest personal account to a business account for access to business analytics, tools, and advertising.</p>



<p>Find a step-by-step <a href="https://help.pinterest.com/en/business/article/get-a-business-account">guide here</a>.</p>



<h3 class="wp-block-heading">Create and Optimize Your Pinterest Boards</h3>



<p>A Pinterest board is a collection of pins, images or videos users save to Pinterest.</p>



<figure class="wp-block-image"><img src="https://lh3.googleusercontent.com/JIIJ4yIUmSLvgJXgwpiiUVYRXFnyf-GhcxdQpimB4DkDp9aboWeYazXqid8ILGIsthpCfr8rX55B0l2w5vyWH4wyRoVumChSaDJeEu3OGhzHo0rVEBHsTTIQJNub1w4DHtVmOwy7JfUJNiNSoAg-5mBkjVu83m3v0UNNBq_qWcvaWoX9vbZXM7Ge9QvZlg" alt="Create and Optimize Your Pinterest Boards"/></figure>



<p>Each board has a specific theme; users can create as many boards as they like to organize their pins. ;</p>



<p>For example, you can create a board for recipe ideas, another board for fashion inspiration, and another board for home decor ideas. ;</p>



<p>And users can follow other users&#8217; boards to see their pins in their feed and share their boards with others.</p>



<p>To create a board, follow these steps:</p>



<p>Log into your Pinterest account</p>



<ul class="wp-block-list"><li>Click your profile picture in the top-right corner of your page to open your profile</li><li>Click the plus icon at the right side of your screen, next to the filter icon</li><li>Select Board</li><li>Enter a name for your board and click the field below Dates to add an end date or a date range</li><li>Toggle Keep this board secret if you want to keep it secret</li><li>Click Create</li></ul>



<p>Once created, you need people to find this board, so what do you do?</p>



<ul class="wp-block-list"><li>Use relevant, descriptive keywords in your board&#8217;s name and description to make it easier for users to find.</li><li>Choose a visually appealing cover image for your board.</li><li>Organize your pins into relevant sections to make browsing easier for users.</li><li>Collaborate with other users by adding their pins to your board or allowing them to contribute.</li><li>Share your board on social media and other platforms to promote it to a wider audience.</li><li>Regularly add new, high-quality pins to your board to keep it up-to-date and interesting.</li></ul>



<p>Related: <a href="https://truehost.com.ng/increase-blog-traffic-in-nigeria/" target="_blank" rel="noreferrer noopener">7 Ways To Increase Blog Traffic in Nigeria (With Zero Money)</a></p>



<h2 class="wp-block-heading">Step 2: Create Engaging Content</h2>



<figure class="wp-block-image"><img src="https://lh5.googleusercontent.com/XYK2DuAs9kUVQdHE4e5iJz1CmOpvpQZid0FEMSbGANALhNxUVI7KHSgTG26HgffrUBSsKmh39ClcdP8BiLbWGZ8RJUvctDQP6ujblgKaVdkldnNXi7wqCcUmA48gPq_EF6BzsSyB77xawTx_ttJXsoGjR57JbfgoEqQXjXaT1vXcLDNa179jsW_qh2ecAA" alt="Create Engaging Content"/></figure>



<p>Without content, getting traffic from Pinterest in Nigeria will be a hard nut to crack.</p>



<p>And not just any content.</p>



<p>You need something that makes people stop, click, and head over to your site.</p>



<p>That’s where engaging content comes in.</p>



<p>It starts by crafting blog posts that answer users’ question and helps them solve real problems.</p>



<p>But that’s not all.</p>



<p>To create content that engages Pinterest users, you should focus on creating visually appealing and informative pins. ;</p>



<p>How?</p>



<p>Follow these tips:</p>



<ul class="wp-block-list"><li>Use high-quality images: Make sure your images are clear and in focus, and use images that are relevant to your topic.</li><li>Use bright, bold colors: Bright colors tend to stand out more on Pinterest, so consider using them in your images.</li><li>Use text overlays: Adding text overlays to your images can help to convey important information and make your pins more eye-catching.</li><li>Use infographics: Infographics are a great way to present information visually and can be very effective on Pinterest.</li><li>Use templates: Pinterest has several templates available that you can use to create visually appealing pins.</li><li>Experiment with different layouts and design elements: Try different layouts and design elements to see what works best for your content.</li><li>Keep it simple: Avoid cluttered or busy images and use clean, minimal design elements.</li><li>Follow design trends: Keep an eye on design trends and incorporate them into your pins to keep them looking fresh and modern.</li></ul>



<p>Your pins should also include a link to your blog in the caption.</p>



<figure class="wp-block-image"><img src="https://lh5.googleusercontent.com/T2knvLAhngjU1vf3ExuAKyKmhxBikUMJHf-OiBAQWYtjp_owAS0hkJ5PeZRUbKKL57cauqFa4-WUIscpSfIl9uKY3hs1KOfbgKxQptoj-WWj57_FL-zKpit-_VA-pmWWxyrlLP19uBjICdO2Q_phvm8lvTOHbC3JFdQVRBeJwSP_4srrxO9sIxNg-dx3dw" alt="Create Engaging Content"/></figure>



<p>It makes it easy for users to navigate back to your website. ;</p>



<p>One more thing.</p>



<p>Research the most popular topics related to your blog for you to create content that appeals to the interests of potential readers. ;</p>



<figure class="wp-block-image"><img src="https://lh3.googleusercontent.com/vsN6sGrqTowqUWve3s6TokclVQGJumm480u67i2F7PDNpp1Q-yJAXTp2-Q6SY791OeoKdUtpvGoiD5iPNz7Xlk4uVkXxIwfbLHd4puZD3nROLGq1IlltZe4FEuTzULeUeIfa6KAsSnEJh2LT_Nr8DYlkNoOWEUDkdlchOfUsW_NajPBt5DlO4tFioTj2dg" alt="Create Engaging Content"/></figure>



<p>You can use keyword tools such as Google Keyword Planner or <a href="https://ads.pinterest.com/">Pinterest Search Ads Manager</a>, which will help you discover what topics and words Nigerians are searching for when it comes to your type of content. ;</p>



<p>This will help ensure that you create AND optimize your engaging content that appeals directly to Nigerian audiences and increases their chances of visiting your blog from Pinterest. ;</p>



<h2 class="wp-block-heading">Step 3: Promote Your Content</h2>



<figure class="wp-block-image"><img src="https://lh5.googleusercontent.com/rHB0FMmX5ZpHYKYhpbkEx1H6XknmHul4EdSdfEAsyiwyQV_QvzNBA49Gir9XJ369__KJGPqgqZTTfLvcjGjsUxx7Gfuz-xNqV1c_wvB4NkzVtwurfbLoeuRfFSBMse6CW1KMkcqZ1m9YM69RnjoJxHnnAKjW5YOVPfSvmhrUxoDpZ-2dDhrm3k6OmKHcjg" alt="Promote Your Content"/></figure>



<p>Once you have created and optimized your pins, it is time to promote them. The more reach your Pins achieve the more chances of getting clicked.</p>



<p>It&#8217;s that simple.</p>



<p>To drive traffic from Pinterest to your blog in Nigeria, here are some strategies you can use:</p>



<p>Identify relevant hashtags for each pin that will help boost its visibility. ;</p>



<h3 class="wp-block-heading">a. Identify relevant hashtags for each pin</h3>



<figure class="wp-block-image"><img src="https://lh4.googleusercontent.com/oA-6zszJVzFo24rF9QIZoxYbs9AAvr4UYRT7q-RgrbHPmMGLPw7Y_WJrSSURdj5An1jcJegr3E-trmAs3SbySHyF7Xf32TIUxS2wsQoynS8IOGVpm2ramFHR5Ou7i00ruG7QPYTefbrHgvXHp5EYQKb2pfF8o_HKLXSMmMhflrls9fC_9F282PMlgXn3MA" alt="Identify relevant hashtags for each pin"/></figure>



<p>As discussed earlier, hashtags are a great way to increase the chances of reaching more people and getting more engagement on your content.</p>



<p>They also help make sure your posts appear when users search for specific keywords related to the topic of your post.</p>



<h3 class="wp-block-heading">b. Join relevant Pinterest group boards</h3>



<figure class="wp-block-image"><img src="https://lh3.googleusercontent.com/Yv9sHPShc80_dlUtg3aflj_LoGSxl75PX2MfZE2Yw-t-800MoVkuw2BfhJkLUMvlodEX1KR7JQNxm2eljnWNoH3LteXrvQb7Z2rvQbGAgJ2Ceqt7Fh2DPevw4roAXR5MP5penxLrTwtK0oCBKk63ekGYAZKwcumBStIlc_Lvz3h6a9-zYZHL7q4CKQfSmQ" alt="Join relevant Pinterest group boards"/></figure>



<p>Another way to improve your reach is to join relevant Pinterest group boards and become active in them. ;</p>



<p>Such communities on Pinterest will help with networking and expanding reach. ;</p>



<p>And regularly participating in these groups also helps create relationships with influencers interested in collaborating or linking to your blog posts. ;</p>



<h3 class="wp-block-heading">c. Schedule pins</h3>



<figure class="wp-block-image"><img src="https://lh5.googleusercontent.com/1w-rGiECUbDcI26QJgyzLaSPZayoqKJNz8kVa_6PllkabME4taujBxsLm2k_XV4EzCUrlrP9heOX8bKEIKB6SiHW_-gM3PRYXT79G0vDrY79abmtjW7SHF-fVEyL8lD6pGtR7bmXjyDYJdTTNC3OkuPouRCHly5XqZDCj3J_namzmRPjv90b800VjvhiTQ" alt="Schedule pins"/></figure>



<p>Schedule pins regularly so they are always visible on users’ feeds. ;</p>



<p>Lucky for you, tools like Tailwind, BoardBooster, and Buffer can help you schedule pins easily.</p>



<p>By scheduling your content regularly, it increases the visibility of your posts as well as brand recall among users actively using Pinterest in Nigeria. ;</p>



<h2 class="wp-block-heading">Connect With Your Audience ;</h2>



<p>It’s not enough to just push content to your Pinterest.</p>



<p>Connecting with your audience is essential to driving traffic from Pinterest to your blog in Nigeria. ;</p>



<p>Take the time to engage with your followers and create meaningful conversations. ;</p>



<p>Doing so will help build relationships as well as increase engagement and loyalty among readers. ;</p>



<p>Here are some tips for connecting and engaging with your audience: ;</p>



<p>Don’t be afraid to ask questions! Ask open-ended questions that get people thinking about the topic you’re discussing or the content you’re sharing. This encourages readers to comment, which further drives engagement and builds relationships. ;</p>



<p>Another great tip is responding quickly when someone comments or interacts with you on social media platforms like Pinterest. ;</p>



<p>This shows that you’re listening and encourages further engagement. ;</p>



<p>Finally, create content specifically tailored to your audience in Nigeria. ;</p>



<p>Take the time to understand what they like or need so that you can provide them with valuable information relevant to their interests. </p>



<p>This will help build trust between you and your readers, which is essential for driving traffic from Pinterest back to your blog!</p>



<p>Related: <a href="https://truehost.com.ng/increase-your-blogs-google-rankings-in-nigeria/" target="_blank" rel="noreferrer noopener">8 Creative Ways to Increase Your Blog’s Google Rankings in Nigeria</a></p>



<h2 class="wp-block-heading">Final Thoughts ;</h2>



<p>Getting traffic from Pinterest in Nigeria can be easy and effective. ;</p>



<p>All you have to do is create quality content relevant to your audience and promote it through Pinterest.</p>



<p>While at it, create a detailed profile for yourself or your business on Pinterest and use the right keywords for your pins to maximize visibility. ;</p>



<p>And take advantage of analytics tools like Google Analytics to measure the success of your efforts. ;</p>



<p>With these steps in mind, you’ll be well-prepared to use Pinterest as a powerful tool to drive more traffic and engagement to your blog in Nigeria. </p>



<p>Related: <a href="https://truehost.com.ng/how-to-create-a-blog-in-nigeria/" target="_blank" rel="noreferrer noopener">9 Easy Steps to Create a Blog in Nigeria and Make Money Fast</a></p>