<p><span style="font-weight: 400;">Do you have a Shopify store and want to grow it? If so, this blog post is for you! We will be discussing 10 top tips on how to market a Shopify store in Nigeria.</span></p>
<p><span style="font-weight: 400;">These tips are guaranteed to help your business grow. </span></p>
<p><span style="font-weight: 400;">Optimizing your website with conversion rate optimization strategies can really pay off over time. </span></p>
<p><span style="font-weight: 400;">In this article, we&#8217;ll cover topics like how important SEO is when it comes to attracting customers, what social media channels are best for marketing on Shopify stores, and more. </span></p>
<p><span style="font-weight: 400;">Read on if you&#8217;re ready to take your business from small-time entrepreneur to corporate powerhouse!</span></p>
<h2><b>Tip #1: Blogging</b></h2>
<p><span style="font-weight: 400;">In the age of social media, blogs are still a viable marketing tool! </span></p>
<p><span style="font-weight: 400;">If you think about it: blog posts could be considered &#8220;content that lives on&#8221; &#8211; this is what gets attached to your company&#8217;s name and becomes its legacy. </span></p>
<p><span style="font-weight: 400;">Blogs can also be great for SEO because they provide more content outside of Facebook/Instagram/etc., which means people will stay on your website longer than if there was just one page with nothing else to explore. </span></p>
<p><span style="font-weight: 400;">Plus, blogging gives you another channel where customers can interact in return by reading and commenting on articles or leaving reviews (e.g., Amazon). </span></p>
<p><span style="font-weight: 400;">The downside? </span></p>
<p><span style="font-weight: 400;">It might take a little while before readers start coming back so don&#8217;t give up too quickly—especially when considering all the benefits of blogging</span></p>
<h2><b>Tip #2: The more followers you have, the better</b></h2>
<p><span style="font-weight: 400;">When it comes to <a href="https://truehost.com.ng/shopify-in-nigeria/">Shopify</a> marketing in Nigeria, the more followers you have, the better.</span></p>
<p><span style="font-weight: 400;">As such, find ways that will help grow your following by encouraging others who might be interested in your niche market. </span></p>
<p><span style="font-weight: 400;">One idea would be sharing content from other blogs or websites related to yours on social media channels like Facebook or Twitter. </span></p>
<p><span style="font-weight: 400;">It won&#8217;t take much time at all but could significantly increase the number of likes/followers you get overtime!</span></p>
<h2><b>Tip #3: Use Youtube for product demos and tutorials</b></h2>
<p><span style="font-weight: 400;">When creating product demos, people want to see the detail. The more angles you can provide on your mobile phone camera, the better. </span></p>
<p><span style="font-weight: 400;">When it comes to </span><a href="https://www.techsmith.com/blog/instructional-videos/"><span style="font-weight: 400;">tutorials and how-to videos</span></a><span style="font-weight: 400;"> in general, keep them short but sweet: a minute or less is ideal so viewers don&#8217;t get bored.</span></p>
<p><span style="font-weight: 400;">If you are looking for an easy way of recording video from your smartphone with multiple viewpoints, try using LoopCam! </span></p>
<p><span style="font-weight: 400;">It is one of my favorite apps because not only does it record live HD quality video while simultaneously shooting time-lapse footage (for those who prefer that!), but also has advanced editing features like slow-motion replays and automated pans/zooms!</span></p>
<h2><b>Tip #4: Add SEO to your Shopify store</b></h2>
<p><span style="font-weight: 400;">Optimize your store for search engines so it will appear higher in organic Google results. </span></p>
<p><span style="font-weight: 400;">Specifically, add meta tags to all of your product pages and include keywords that are relevant to the products you sell. </span></p>
<p><span style="font-weight: 400;">Then use those keywords on social media posts or when mentioning your company name online.</span></p>
<p><span style="font-weight: 400;">Additionally, <a href="https://truehost.com.ng/blogspot/">create a blog</a> and share interesting content about goods related to ones featured in your Shopify store in Nigeria!</span></p>
<h2><b>Tip #5: Optimize for mobile devices</b></h2>
<p><span style="font-weight: 400;">This is another way to market a Shopify store in Nigeria.</span></p>
<p><span style="font-weight: 400;">A staggering </span><a href="https://www.prnewswire.com/news-releases/new-research-finds-consumers-use-mobile-devices-for-product-information-whether-shopping-in-store-or-at-home-300434981.html"><span style="font-weight: 400;">87% of consumers say that they use their mobile devices</span></a><span style="font-weight: 400;"> to search for local businesses. </span></p>
<p><span style="font-weight: 400;">If your website is not optimized for mobile devices, you are missing out on an 87% opportunity to increase traffic and sales.</span></p>
<p><span style="font-weight: 400;">Do the following to optimize for mobile:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Change your store’s layout so that it is mobile-friendly</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Adjust elements in the homepage to be more legible and easier to tap on a touchscreen</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Create a responsive design that will work across all devices, large or small. </span></li>
</ul>
<p><span style="font-weight: 400;">The result? </span></p>
<p><span style="font-weight: 400;">A website with higher rankings for searches made from smartphones and tablets.</span></p>
<p><span style="font-weight: 400;">In addition: if you have an iPhone/Android app, make sure they link together like white puzzle pieces! </span></p>
<p><span style="font-weight: 400;">Customers expect </span><a href="https://www.justinmind.com/blog/mobile-navigation/"><span style="font-weight: 400;">seamless navigation between their phone apps and site</span></a><span style="font-weight: 400;"> &#8211; not getting lost in the &#8220;app web&#8221;. </span></p>
<p><span style="font-weight: 400;">This means both of these should have the same fonts, headers, button colors (in fact no buttons!), etc. The goal is for customers never to be able to tell which one they are using.</span></p>
<h2><b>Tip #6: Use high-quality images in your marketing campaigns</b></h2>
<p><span style="font-weight: 400;">To market a Shopify store in Nigeria, you need to create high-quality images so that your posts will stand out</span></p>
<p><span style="font-weight: 400;">You also need to use the right image for the post.</span></p>
<p><span style="font-weight: 400;">For example;</span></p>
<p><span style="font-weight: 400;">If you are posting about a product or service, use an actual photo of it! </span></p>
<p><span style="font-weight: 400;">To create these photos there are some easy steps to follow. </span></p>
<p><span style="font-weight: 400;">First, find 15 different angles of what is being photographed and then choose one best shot from among those fifteen shots. </span></p>
<p><span style="font-weight: 400;">Next upload all other pictures as well in case anything needs editing later on. </span></p>
<p><span style="font-weight: 400;">Last but not least be sure to include at least 12 megapixels per picture with at least 3000&#215;3000 pixels for every screen size (</span><a href="https://helpx.adobe.com/photoshop/tutorials.html"><span style="font-weight: 400;">use Adobe Photoshop</span></a><span style="font-weight: 400;">).</span></p>
<p><span style="font-weight: 400;">This ensures that whatever video or graphic content you put into Facebook ads will get more attention because people notice higher resolution marketing.</span></p>
<p><span style="font-weight: 400;">The thing is, images are more than just pretty pictures, they represent your company&#8217;s story. </span></p>
<p><span style="font-weight: 400;">What a potential customer sees when first visiting your store will influence their decision on whether to become one of your customers or not. </span></p>
<p><span style="font-weight: 400;">So remember, the picture says it all &#8211; so make sure you&#8217;re using beautiful images that provide an accurate depiction of what is being sold and create an emotional connection with consumers.</span></p>
<h2><b>Tip #7: Include testimonials from satisfied customers</b></h2>
<p><span style="font-weight: 400;">Wish to market a <a href="https://truehost.com.ng/godaddy-vs-shopify/">Shopify store in Nigeria</a>? Ask for customer testimonials and then use them on your site! </span></p>
<p><span style="font-weight: 400;">Why?</span></p>
<p><span style="font-weight: 400;">Because it is one of the </span><a href="https://www.inc.com/lolly-daskal/10-powerful-ways-you-can-earn-credibility-in-your-industry.html"><span style="font-weight: 400;">best ways to build credibility</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">By adding these to product pages, you are creating a sense that other people are satisfied with what they bought from your store too &#8211; which is really good news when it comes time to convince someone else in person or online.</span></p>
<p><span style="font-weight: 400;">This establishes trustworthiness by giving potential customers reassurance that not only has this been tried before but also succeeded in delivering quality goods/services). </span></p>
<p><span style="font-weight: 400;">It also makes visitors feel like they have an inside scoop because having more information about a company provides greater peace of mind (especially if someone is making a high-value purchase).</span></p>
<h2><b>Tip #8: Don&#8217;t be afraid to experiment! </b></h2>
<p><span style="font-weight: 400;">A/B testing has helped companies increase conversion rates significantly over time.</span></p>
<p><span style="font-weight: 400;">A/B testing is when you try two different versions of something and compare performance to see which one does better. </span></p>
<p><span style="font-weight: 400;">For example;</span></p>
<p><span style="font-weight: 400;">If I want to increase the number of people who sign up for my email list, then I would have a &#8220;sign me up&#8221; form on both sidebars in order to compare conversion rates. </span></p>
<p><span style="font-weight: 400;">If after a few weeks one form has more registrations than the other &#8211; it is clear that this design had an impact on conversions. </span></p>
<p><span style="font-weight: 400;">It might not always be what you expect but it doesn&#8217;t hurt anything either! </span></p>
<p><span style="font-weight: 400;">The point is just to find out what works best so your company can flourish. </span></p>
<p><span style="font-weight: 400;">Who knows? Maybe changing your logo color will make all the difference or adding song lyrics as captions to videos (crazy but possible!).</span></p>
<p><span style="font-weight: 400;">Keep in mind that </span><a href="https://vwo.com/ab-testing/"><span style="font-weight: 400;">A/B testing</span></a><span style="font-weight: 400;"> doesn&#8217;t have to be that difficult. </span></p>
<p><span style="font-weight: 400;">At the very least you can compare two different photos of your product and then write up a post about it (include pictures). </span></p>
<p><span style="font-weight: 400;">If one gets more likes on Instagram &#8211; go with that! </span></p>
<p><span style="font-weight: 400;">This way you are still getting feedback even if the test is inconclusive.</span></p>
<p><span style="font-weight: 400;">And don&#8217;t forget: </span></p>
<p><span style="font-weight: 400;">A/B tests are great for social media too, so feel free to try out new ideas like adding hashtags or using emojis in posts to see what kind of reactions they get from followers.</span></p>
<h2><b>Tip #9: Start a referral program </b></h2>
<p><span style="font-weight: 400;">One of the best ways to grow and market a Shopify store in Nigeria is by word-of-mouth marketing.</span></p>
<p><span style="font-weight: 400;">Referral programs can be a great way to get people excited about your company, especially if you offer rewards like discounts or free products in exchange for getting referrals &#8211; but don&#8217;t stop there! </span></p>
<p><span style="font-weight: 400;">You should also encourage them to post on social media (e.g., &#8220;Check out my new _____!&#8221;) and provide feedback so it is more personal than just receiving an email from someone who was satisfied with their purchase. </span></p>
<p><span style="font-weight: 400;">And since this relies on other people doing the work for you, referral programs are easy because all you have to do is set up one system that works over many options—which saves time and energy when trying different strategies until something sticks!</span></p>
<h2><b>Tip #10: Keep up with trends and changes</b></h2>
<p><span style="font-weight: 400;">When it comes to Shopify marketing in Nigeria, keeping up with trends and changes is critical.</span></p>
<p><span style="font-weight: 400;">Don&#8217;t stay stagnant! Constantly try new things and see what sticks. </span></p>
<p><span style="font-weight: 400;">The world of social media is always evolving so it&#8217;s important to keep up with the latest trends in order for your business to grow. </span></p>
<p><span style="font-weight: 400;">For example; </span></p>
<p><a href="https://buffer.com/library/instagram-stories/"><span style="font-weight: 400;">Instagram Stories</span></a><span style="font-weight: 400;"> were just introduced last year but now they are one of the most popular ways people share information on their phones because there are no limits or restrictions &#8211; you can post as many stories as you want, without worrying about losing followers if someone doesn&#8217;t &#8220;like&#8221; them immediately (which happens a lot). </span></p>
<p><span style="font-weight: 400;">If I&#8217;m running my own clothing line on <a href="https://truehost.com.ng/make-money-with-shopify-in-nigeria/">Shopify in Nigeria</a> then maybe this would be an effective way to add more variety into my feed instead of only posting pictures from different shows every season.</span></p>
<p><span style="font-weight: 400;">Or if I sell jewelry online in Nigeria on Shopify then I could make a short video showcasing new items that have just come in stock. </span></p>
<p><span style="font-weight: 400;">This is also great for getting attention because it increases the number of content people is seeing which means more exposure</span></p>
<h2><b>The importance of using CTAs</b></h2>
<p><span style="font-weight: 400;">CTA stands for &#8220;call to action,&#8221; and it&#8217;s important on any page of your Shopify store as well as throughout this post! </span></p>
<p><span style="font-weight: 400;">But what does that mean? </span></p>
<p><span style="font-weight: 400;">CTA is a phrase or sentence in order to guide visitors towards taking an immediate desired action on a particular site. </span></p>
<p><span style="font-weight: 400;">In order to make sales from our posts, we need people browsing through these tips to click through and buy something immediately. </span></p>
<p><span style="font-weight: 400;">That is why you will see phrases like &#8220;shop now&#8221; at the end of each tip so readers know they can do just that if they&#8217;re ready to buy today! </span></p>
<p><span style="font-weight: 400;">Get excited about clicking because the next time you read one of these posts, you&#8217;ll know to do it.</span></p>
<h2><b>What is the best social media platform for my Shopify store?</b></h2>
<p><span style="font-weight: 400;">This is a question many Shopify store owners in Nigeria ask themselves. It depends on what type of business you&#8217;re in, but for the most part, Facebook and Instagram are good places to start. </span></p>
<p><span style="font-weight: 400;">The key thing to remember about these two platforms (other than that they have billions and millions of users respectively) is that there is an audience available at all times. </span></p>
<p><span style="font-weight: 400;">You can&#8217;t always say this with other social media networks like LinkedIn or Twitter where people only log in when it suits them best &#8211; either because they need something researched or want to share an opinion!</span></p>
<h3><b>Facebook: Why should I use Facebook?</b></h3>
<p><span style="font-weight: 400;">A great place to start would be by joining Facebook groups related to your niche/industry which will help you connect with others who work in a similar way to you. </span></p>
<p><span style="font-weight: 400;">You can then post articles, images, and videos relevant to your industry which will help people learn about what you do and get in touch if they need anything or want more information.</span></p>
<h3><b>Instagram: Why should I use Instagram?</b></h3>
<p><span style="font-weight: 400;">You might start on Instagram by asking followers of one company’s account (or influencers) who their favorite companies are &#8211; find these companies through hashtags related to the product type, sector, or task that interests them most. </span></p>
<p><span style="font-weight: 400;">And always include links in posts so anyone interested can easily visit your site for more info!</span></p>