Digital marketing enables Nigerian entrepreneurs and small businesses to grow their customer base and promote their brand online in cost-effective ways. As internet access and mobile phone usage continues rising across Nigeria, digital channels provide unparalleled ways to reach target audiences you’d never tap into using traditional offline media alone. There are now over 159 …
Continue reading “Start Here: An Actionable Framework for Digital Marketing in Nigeria”
The digital marketing landscape in Nigeria is rapidly evolving, offering entrepreneurs exciting new channels to reach and engage potential customers. As internet and mobile penetration increases across the country, digital channels provide a valuable way for Nigerian businesses to promote their products and services. There are now a wide variety of digital marketing tools and …
Continue reading “Must-Have Digital Marketing Tools for Nigerian Businesses”
New product development is the process of conceptualizing, creating and marketing new products that solve customer problems or meet market demand. With Nigeria’s large and youthful consumer market, there are major opportunities for companies to innovate and introduce new products tailored to local tastes and preferences. However, developing successful new products requires extensive research, planning …
Continue reading “From Idea to Icon: Secrets to New Product Development in Nigeria”
Namecheap is one of the world’s leading domain name registrars and web hosting providers. Founded in 2000, Namecheap has grown to manage over 10 million domains worldwide. Namecheap offers domain registration, shared hosting, VPS hosting, dedicated servers, SSL certificates, and other products for businesses and individuals. With a growing internet population, more Nigerians are registering …
Continue reading “Does Namecheap Work in Nigeria? Yes! Here Are The Services + Payment Methods”
Google AdSense is one of the most popular ways for publishers and website owners to earn revenue by displaying targeted ads. As more Nigerians create content and build audiences online, AdSense seems like an appealing monetization option. However, there are some unique considerations for using AdSense effectively in the Nigerian context. In this article, we’ll …
