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How To Sell Used Phones In Nigeria

The Nigerian market offers a significant opportunity for affordable, quality used phones, as new smartphone models are often too expensive for the average Nigerian. 

The demand for used phones in Nigeria is high, with the second-hand phone market dominated by Apple and Samsung products. 

Sell Used Phones In Nigeria

In 2021, the number of Nigerians purchasing refurbished iPhones and Samsung products rose by 10% . 

The market for second-hand phones in Nigeria is expected to grow as the country has the highest growth in mobile phone penetration in Africa, averaging 81%.

The demand for low-cost phones in Nigeria is also rising as consumers resist price hikes, leading to the substitution of alternatives and outright purchases of low-cost phones. 

For instance, iPhones are popular in Nigeria for being a marker of wealth and class, but only about 10.36% of the population currently uses iPhones. 

This presents an opportunity for businesses to cater to the growing demand for affordable, quality used phones in the Nigerian market.

Some key points to consider when entering the Nigerian market for used phones include:

  • The second-hand phone market in Nigeria is dominated by Apple and Samsung products.
  • The market for second-hand phones is expected to grow as mobile phone penetration in Africa increases.
  • Consumers are increasingly seeking affordable, quality used phones due to economic constraints.
  • The Nigerian market offers a significant opportunity for businesses to cater to the growing demand for affordable, quality used phones.

Read also: How to Start a Thrift Business Online in Nigeria

Sourcing Used Phones 

To source used phones for your business, both locally and internationally, consider the following steps:

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sourcing used phones

1. Find reliable sources

Look for reputable suppliers and marketplaces that offer a wide range of used phones in good condition. Some reliable sources include Alibaba, eBay, Amazon, and Swappa. You can also explore local classifieds and marketplaces like OLX and Jumia.

2. Evaluate technical specs and physical quality

When purchasing used phones, ensure that the devices are in good condition and meet the required technical specifications. Check the serial and IMEI numbers, physical appearance, battery health, and any signs of damage.

3. Consider wholesale lots and volume pricing

Buying in bulk can help you maximize profits and secure better deals. Look for suppliers that offer discounts on wholesale purchases, such as WeSellCellular and Gazelle.

4. Research prices

Compare prices across different marketplaces and suppliers to ensure that you are getting the best deal. Pay attention to the condition of the phone, not just the median price.

5. Check seller ratings and reviews

Before making a purchase, review the seller’s ratings and read customer feedback to ensure a smooth and secure transaction.

6. Ask questions

Don’t hesitate to ask the seller questions about the phone’s condition, history, and any included accessories. This can help you make an informed decision and avoid potential issues.

7. Consider local market conditions

Be aware of the specific needs and preferences of your target market. In Nigeria, for example, iPhones are popular but expensive, making the market for affordable, quality used iPhones promising.

By following these steps, you can effectively source used phones and build a profitable business in the Nigerian market.

Pricing Your Used Phones

To price your used phones effectively, consider the following steps:

1. Research current local pricing

Compare prices of used phone models and brands on both offline and online markets, such as local classifieds, marketplaces, and reputable retailers. Pay attention to the condition of the phone and any included accessories.

2. Price according to condition and functionality

Determine the price based on the phone’s physical condition, functionality, and any features that work with local networks. Ensure that the price is competitive and attractive to your target market.

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3. Offer warranty, returns, or extended customer support

Providing additional services like warranties, returns, or extended customer support can help attract more customers and increase the perceived value of your used phones.

4. Consider profit margins

Calculate the profit margins for each phone model based on the purchase cost and the price you plan to sell it for. This will help you determine the best pricing strategy for your business.

5. Monitor market trends

Keep an eye on market trends and adjust your pricing strategy accordingly. Factors like economic conditions, consumer preferences, and new product releases can impact the demand for used phones in your market.

By following these steps, you can establish a competitive pricing strategy for your used phones and maximize your profits in the Nigerian market.

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Reconditioning & Repairs

To recondition and repair used phones for the Nigerian market, consider the following:

1. Basic servicing requirements

Assess basic servicing needs such as battery replacement, screen repair, and software updates to ensure the used devices are in good working condition.

2. Identify trusted phone technicians

Find reputable phone technicians or repair shops that can handle more complex phone repairs. Look for technicians with positive reviews and a track record of quality service.

3. Streamline and scale refurbishment process

To improve efficiency, streamline the refurbishment process by standardizing repair procedures, sourcing high-quality replacement parts, and training staff on best practices.

By following these steps, you can ensure that the used phones you offer in the Nigerian market are in good condition and meet the expectations of your customers.

Marketing & Sales Channels

To market and sell your used phones effectively in the Nigerian market, consider the following strategies:

1. Promote your stock locally

Utilize Instagram pages, trade groups, and dealerships to showcase your used phone inventory and reach potential customers.

2. Explore partnerships

Collaborate with local phone shops and major eCommerce sites like Jumia and Konga to increase your reach and visibility.

3. Offer incentives

Attract customers by offering bundles like accessories, data plans, or additional services.

4. Leverage social media

Engage with your target audience on social media platforms like Twitter, Instagram, and WhatsApp to share updates, promotions, and tips on used phone usage.

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5. Participate in local events

Attend local tech fairs, trade shows, and consumer events to showcase your used phone inventory and network with potential customers.

By implementing these marketing and sales channels, you can effectively promote your used phones and establish a strong presence in the Nigerian market.

Managing Logistics & Operations

To manage the logistics and operations of evaluating, procuring, and delivering used phones, as well as to ensure secure storage and transportation of inventory, the following steps and considerations can be taken:

1. Evaluation and Procurement:

  • Establish clear processes for evaluating the condition of used phones, including functional and aesthetic assessments.
  • Implement tracking systems to monitor the status of each device throughout the evaluation and procurement process.
  • Define service level agreements (SLAs) with suppliers to ensure timely procurement and quality standards are met.

2. Secure Storage and Transportation:

  • Invest in secure storage facilities to protect the used phone inventory from damage and theft.
  • Implement best practices for the transportation of used phones, including secure packaging and tracking of shipments to prevent loss or damage.

3. Delivery Options for Customers:

  • Offer customers flexible delivery options to improve convenience, such as home delivery or pickup from designated locations.
  • Partner with reliable logistics providers to ensure timely and secure delivery of used phones to customers.

By implementing these measures, businesses can effectively manage the logistics and operations of their used phone business, ensuring quality, security, and customer satisfaction.

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Final thoughts on selling used phones in Nigeria

The Nigerian market presents a significant opportunity for providing functional, quality used phones, particularly in response to the high demand for affordable smartphones. 

The market for second-hand phones in Nigeria is expected to grow, given the country’s high mobile phone penetration rate, which averages 81% in Africa. 

The demand for low-cost phones is rising as consumers resist price hikes, making the market for affordable, quality used phones even more promising. 

Additionally, the popularity of iPhones in Nigeria as a symbol of wealth and class, despite the economic constraints, further underscores the potential for the used phone market in the country.

As the Nigerian smartphone market is projected to grow by 6.34% from 2023 to 2028, reaching a market volume of US$12.8 billion in 2028, it is evident that the demand for smartphones, including used devices, will continue to rise. 

The recovery of the African smartphone market, despite challenges, also indicates the potential for growth in the region, including Nigeria.

In light of these insights, entrepreneurs and businesses are encouraged to tap into this high-growth market by offering affordable, quality used phones that cater to the specific needs and preferences of the Nigerian consumer base. 

By understanding the market dynamics, consumer behavior, and the rising demand for low-cost, high-quality devices, businesses can position themselves to succeed in the thriving used phone market in Nigeria.

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