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How to Start an Online Marketing Business in Nigeria: 7 Steps

In this blog post, we will discuss 7 steps that will help you get started with your first online marketing business in Nigeria!

If you are looking for a new business opportunity, this post is for you. We will cover everything from figuring out what your skills are to researching competitors to setting up an online marketing plan! 

Follow these 7 steps and before long you’ll be on the way to starting your very own online marketing business.

See, many people are interested in starting their own online marketing business in Nigeria. 

It is a great way to make money on the internet, and it doesn’t require any special skills or training. 


Before we get to the steps, let us look at the things you will need.

a). Idea for a Business

You have to come up with an idea for your business. 

What are you going to sell? 

How will it be better than all of the other similar products out there? 

If you don’t know what kind of products or services that people need, then go do some market research! 

This step is very important because if you come up with good ideas and make them even better by making sure they fill a real demand in the market, chances are high that lots of people would want to buy from you.

b). Domain Name 

You can get domain names on sites like

Make sure not to get anything too long though since search engine bots won’t index pages more than 100 characters deep within your site.

c). Web Hosting

You will need a place to host the website (i.e., put it on the internet). There are many companies that provide hosting, but I like Truehost because they’re affordable and offer great customer service. 

Also, with their affiliate program, you can make some money by referring people to them! 

Now let’s get started with those steps:

Step One: Pick a Niche

The first thing if you want to start an online marketing business in Nigeria is is pick a niche. Your niche tells people what your business does, so make sure it’s clear and precise!

Now that you are starting an online marketing business, you will have to pick one type of business you will be helping with their marketing.

By doing so, you will have a bigger shot at success because you have a focus on serving a specific industry.

Picking a niche should also help make work easier for you because all you need to do is find a working system and replicate it to other businesses in the same industry.

READ ALSO  6 Products That Sell Fast Online In Nigeria

Step Two: Research the competition.

Now that you have picked a niche, it is time to fully understand your competition.

  • What are they doing?
  • How can I improve on what my competitors offer?

After you have looked at the market and identified how or why people might be buying from your competitor more than you, then think of ways that will give them an incentive to buy from you instead. 

This way, even though there may be other companies competing for the same customers as well, yours is going to stand out! 

Essentially, you need to look at what is working and what isn’t. And then chart a way to replicate it for your online marketing business in Nigeria.

Step Three: Create a plan of Action

This step is very important because you have to plan your future moves. 

  • Where will you advertise? 
  • What marketing strategies will work best for this niche?

Since there are a lot of different niches out there, it would be helpful if research them and see what kind of advertising they do or which methods worked well for them in the past. 

This way, when planning your own online marketing business in Nigeria, you know exactly how to go about everything from day one! 

Essentially, you need to first understand your target client. Understand what their struggles are and their pain points.

And then sit down and come up with a plan on how you will help them with their issues.

By doing so, you will have a better shot at capturing their attention since you are actually offering them a solution to their problems.

Step Four: Build Your Website with WordPress + Optimize SEO Rankings

The next step to start an online marketing business in Nigeria is to now build your online presence.

I mean, you are helping your target client sell online, right?

Then why aren’t you online yourself?

It is a no-brainer!

So, go ahead and register a domain and get hosting space.

Once those two things are taken care of (i.e., domain name & web hosting), all you need now is a website! 

If building one yourself sounds like a terrible idea, then you can hire someone to do it for you. 

If the person is good at what they do and understands marketing, chances are high that your site will rank well on search engines as well. 

Once you have your domain name ready, go ahead and set up your website with any theme or blogging platform of your choice (WordPress is what we use here at Internet Business Ninja!). 

Make sure not to buy anything too expensive though since there are free alternatives out there for just about everything. If you want some advice on this, just ask us in the comments section below!

Once you have those three things down (i.e., domain name & web hosting + website), now all there’s left to do is promote!

There are many methods of promotion out there: social media ads, PPC campaigns, running Facebook giveaways, and much more! 

However, not everything works right away so be patient and keep testing different strategies until something gives results.

READ ALSO  7 Essential Tips for Selling Online With OLITT in Nigeria

But more on this later, now, the remaining step is to build a system that will deliver qualified leads to your sales machine automatically.

Step Five: Build a landing page to generate leads

This is the last step on how to start an online marketing business in Nigeria; generating sales leads for your business.

  • Find out what your target audience needs – What are their problems? 
  • How can you help them with those problems through marketing? 

Once you know how to solve that problem, it’s time to create a landing page. 

A landing page is basically just an advertisement for the product or service that will provide value in solving whatever problem your prospects might be facing at the moment. 

If done correctly, this should lead to lots of leads which you can later turn into customers!

On the page, make sure you are convincing your potential clients that you are the right man for the job.

  • Include testimonials of your past clients (if you don’t have any, consider helping one or two people for free in exchange for their testimonial)
  • Add urgency to your message. Make them want to take an action right away.
  • Include a call to action
  • Prove your expertise and authority by using the years of experience or showing your professional credentials

Now, you will need the traffic to this landing page.

Want more sales?

Get more eye balls on the landing page.

It is actually that simple. See below for some proven strategies to get more people to visit your landing pages.

Step Six: Set up Tracking Systems To Optimize Your Results 

Now that we’ve gone through steps one through four let us talk about steps five and six.

Once you have a landing page, the next thing to do is set up tracking systems so that you can best optimize your results! 

This way, if something isn’t converting well on one of your sites or campaigns then it’s easy for you to make changes in order to get back on track.

Step Seven: Rinse And Repeat 

If after all this time things are still not working out as planned then maybe it’s time for a change. 

At times like these, some marketers suggest testing new methods until they find what works right away while others recommend going through step by step once again but with different niches.. Either way, work fine – just pick whatever suits your personality better!

And that is how to start an online marketing business in Nigeria.

How To Get More People Visiting Your Landing Page And Converting

  • Facebook Ads in Nigeria: Maybe not the best way to go about this for beginner marketers but it’s still an effective strategy nonetheless!
  • PPC Campaigns: can help you get tons of traffic quickly. Once again, if done right, these campaigns should convert pretty well..
  • Social Media Ads: Promoting your business through social media ads is another great way to drive potential customers toward your landing page and possibly turn them into leads later on down the line once they’ve visited that particular website or blog post one too many times.. 
  • Google Adwords: Google Adwords is the perfect place to start for anyone looking to drive traffic towards their website!
  • Giveaways: Running giveaways on your blog or other social media sites can also help bring in leads.. 
READ ALSO  11 Best Online Reputation Management Strategies for Nigerian Businesses

What to do next

Build Your Email List 

You will need an email list if you’re going to make any money at all. 

You can start building your email list right away by putting up a signup form and linking it with one of many free services like MailChimp or Aweber. 

These are paid services but they offer their basic versions for free (perfect for beginners). 

Make sure not to put anything that claims “money-back guarantee” before people optin because Google considers such offers as spammy tactics (more about search engine optimization here ). 

Remember, quality over quantity when it comes to getting subscribers; nobody likes spammers!

Find Traffic 

There are many ways to get traffic, but the best way is by getting quality backlinks. 

The more high-quality links you have pointing at your site, the higher it will rank on Google (i.e., people can find you easier). 

You can buy or trade for these types of links too if that’s what works with your business model; just make sure they’re relevant and not spammy! 

Create Content People Want To Read And Share 

You need great content in order to attract readers into sharing posts about your products or services with their friends/colleagues/family members who may be interested as well. 

It helps a lot when others talk about how interesting something you’ve written is so the more people you have sharing your content, the better! 

Bring Your Audience’s Attention To What You Offer 

Once you have proven to everyone that what you’re selling or offering is worthwhile by delivering lots of value in your blog posts and social media updates, then it’s time for them to start thinking about how they can buy from YOU. 

If there is no clear calls-to-action in any of your previous content (i.e., ways for someone who wants to purchase something), then this step would be a good place to add one. 

Also, if anyone commented on an older post asking questions about whatever product/service you offer, feel free to answer those questions here as well since doing so will help you connect with your audience on a more personal level.

Engage With Your Audience And Send Traffic To The Right Place 

You need to make sure you are engaging with all of the people who are commenting on your posts, liking them, sharing them, or tweeting about them so that their friends will see what they think is worth checking out as well. 

You can also send traffic directly to whatever product/service page it may be by adding links within each blog post’s content itself (i.e., linking back to the home landing page). 

This way visitors don’t have to go hunting for where to buy from; everything should be clear at first glance!

Sell and Deliver Value From Day One

Selling well is all about delivering value from day one. 

If you can do that, then you’ll be fine and your customers will come back to buy again; if not? 

Well… Avoid this by giving away lots of freebies and promoting discounts/sales often (50% off for the first five people who use coupon code: BRANDNEWBIGSPECIAL). 

You want to make sure everyone knows how valuable what you’re selling really is!

There are many more ways than just these so keep testing and don’t ever give up. The results will come eventually, you just have to be patient with everything! 🙂  

Conclusion/Recap Of Steps of How To Start An Online Marketing Business in Nigeria 

There are seven steps that any marketer should take into consideration when starting an online marketing business. 

By following each step, marketers could successfully build a brand new company from scratch all while creating lots of revenue along the way too! It may seem like there’s a lot to cover but if you take things one step at a time, it will all be worth your while in the end.

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