Welcome to the world of social media! Nigeria is an exciting and rapidly growing online hub with so many opportunities to drive traffic to your website.
There were 109.2 million internet users in Nigeria in January 2022.
Out of these, 32.9 million were active on social media in Nigeria according to Statista.com.
This number is equivalent to 15.4 percent of the total population.
Mind-blowing?, I know.
In this blog post, we’ll look at nine proven strategies to help you increase your reach and boost your traffic from the various social media platforms in Nigeria.
With these strategies, you can get more eyes on your content and create more meaningful connections with your audience.
So let’s get started!
1. Identify Your Target Audience
Determine who your ideal audience is and tailor your content accordingly.
By understanding your ideal audience, you can create relevant and engaging content and use social media to reach out to them directly.
For example, if you are a fashion blogger in Nigeria, your target audience might be people interested in fashion and style.
Here, you can use social media to share your blog posts with fashion-related hashtags or to engage with other fashion influencers or bloggers.
It is the only sure way to create a more targeted and effective social media strategy.
The question is, how do you determine your target audience?
Here are a few potential strategies:
- Analyze your existing audience: If you already have a blog or a social media following, you can use tools like Google Analytics or social media analytics to understand who your existing audience is. This can give you insight into their demographics, interests, and behavior, which can help you identify your target audience.
- Research your niche: By understanding the broader market and competition in your niche, you can get a sense of who your potential audience is and what they are interested in. This can involve studying industry trends, reading blogs and forums related to your niche, and talking to other bloggers or industry experts to get their perspectives.
- Define your ideal audience: One way to determine your target audience is to define who your ideal audience is. This can involve creating a detailed profile of your ideal audience member, including their demographics, interests, and pain points. This can help you create content that resonates with your target audience and attracts them to your blog.
NOTE: Determining your target audience is a process of ongoing research and experimentation, and it may take some trial and error to find the right audience for your blog.
Related: 8 Best Blog Niches That Make Money In Nigeria
2. Use Hashtags
Hashtags are useful for driving traffic to your blog from social media in Nigeria.
They make your content more discoverable on social media platforms.
And not just random hashtags, relevant hashtags in your posts, you can increase the visibility of your content and make it easier for people to find it.
For example, suppose you are a food blogger in Nigeria. In that case, you can use hashtags like #foodie, #foodporn, or #delicious to make your content more discoverable to people interested in food.
Additionally, you can use social media search tools to find popular hashtags in your niche and use them to reach a wider audience.
For instance, here are several ways to find relevant hashtags on Instagram in Nigeria:
- Use the search bar: Instagram’s search bar is useful for finding popular and relevant hashtags. Simply type in a keyword related to your content, and Instagram will show you a list of related hashtags. For example, if you search for “fashion,” Instagram will show you popular hashtags like #fashion, #style, and #ootd. You can use these hashtags in your posts to increase their visibility and reach on Instagram.
- Look at your competitors: Another way to find relevant hashtags on Instagram is to look at what hashtags your competitors use. You can search for other accounts in your niche and see what hashtags they use in their posts. This can give you ideas for popular and relevant hashtags in your niche.
- Use hashtag research tools: Many online tools can help you find relevant hashtags on Instagram. These tools allow you to search for hashtags based on keywords, and they can show you the most popular hashtags in your niche. Some popular hashtag research tools include Hashtagify, All Hashtag, and Keyhole.
Here’s a little secret?:
The key to finding relevant hashtags on Instagram is to think about the keywords and topics related to your content and to use those keywords to search for hashtags.
Related: 11 Ways To Increase Web Traffic & Conversions in Nigeria
3. Leverage Influencers
The next proven strategy to drive traffic from social media in Nigeria is through influencers.
An influencer is someone who has a large following on social media and who can influence the opinions and behavior of their followers.
They are often thought leaders or experts in a particular niche or industry and can use their social media platforms to promote products, services, or ideas to their followers.
For example, Funke Akindele. She is an award-winning actress who rose to fame for her role in the movie, which earned her the nickname “Jenifa”.
She boasts 1.4 million followers on Twitter and 14.7 million Instagram followers.
If you collaborate with her, you can easily drive traffic from social media in Nigeria.
For example, you could consider working with influencers in Nigeria to create sponsored content for your blog.
This involves paying an influencer to create a post or video promoting your blog post.
And it can effectively reach a larger audience and drive more traffic to your blog in Nigeria.
Well, Portable was recently allegedly paid 50 million naira by the Cubana Chief priest as the ambassador of his new product Odogwu Bitter.
4. Participate in Relevant Groups
Joining and actively participating in relevant social media groups can help increase your content’s visibility and drive traffic to your blog in Nigeria.
For example, if your blog is about gardening, you can join a gardening group on Facebook or LinkedIn and share links to your latest blog posts with the group.
You can also engage with other group members by commenting on their posts and answering their questions. This can help establish your blog as a reputable source of gardening information and encourage more people to visit your blog.
Another way to use social media groups to drive traffic to your blog in Nigeria is by promoting special offers or promotions that you are running on your blog.
For example, if you are offering a discount on a gardening product, you can share a link to your blog post about the promotion in the gardening group to get more people to visit your site.
The golden rule of using social media groups is to first build relationships. You can do this by offering value.
Don’t join Facebook groups and start spamming people with unending links to your blog.
You risk getting blocked and banned from the group.
5. Host Giveaways
This is another one of the most successful strategies to drive traffic from social media in Nigeria.
Hosting giveaways can be a great way to attract more followers and encourage them to share your content.
Giveaways typically involve offering a free product or service to a randomly selected winner.
Using our gardening blog example, you could offer a free gardening book to one of your followers who shares your latest blog post on social media.
This can help increase the visibility of your blog and encourage more people to follow you.
Additionally, hosting giveaways can help generate buzz and excitement around your blog, which can also drive traffic to your site in Nigeria.
Here are some tips for running a successful social media giveaway in Nigeria:
- Make sure the prize is something that will be appealing to your target audience. This will help increase the number of people who enter the giveaway and share your content.
- Clearly state the rules and eligibility requirements for the giveaway. This will help ensure that the giveaway is fair and that only eligible entrants can participate.
- Promote the giveaway widely on your social media channels. This will help increase visibility and encourage more people to enter the giveaway.
- Use a tool or app to randomly select the winner. This will help ensure that the winner is chosen fairly and will make selecting the winner easier for you.
- Announce the winner publicly on social media and share their name and photo (with their permission). This will help generate excitement and make the giveaway fun for everyone involved.
According to studies, over 34% of new customers are acquired through contests.
That shows you how effective they are.
You should consider them.
6. Utilize Video Content
Here’s something mind-blowing about video content.
In a survey, 86% of marketing professionals reported that they used video as a marketing tool. 78% of those marketers felt videos have directly increased sales for their business.
And here’s a kicker…86% said videos helped boost their website traffic.
Publishing videos on your social media accounts can help increase engagement with your target audience and drive traffic to your blog in Nigeria.
Still in our earlier example, gardening blog, you could create a short video showing how to plant a garden or how to care for a particular type of plant.
You could then share the video on social media and include a link to your blog in the video description. This can help increase the visibility of your blog and encourage more people to visit your site.
Why is this so, though?
Well, videos are often more engaging than other types of content.
And that is why they can help grab people’s attention and keep them interested in your content. This can help increase the time people spend on your site, which can also help drive traffic to your blog.
Related: 30+ Online Marketing Tips for Maximizing Your Website Traffic
7. Create Engaging Content
Right off the bat: if you are boring, you don’t have a place on social media in Nigeria!
Engaging content is essential for driving traffic from social media because it helps grab your followers’ attention and keep them interested in what you have to say.
Doing this increases the likelihood that they will share your content with their own followers, which can help to expand your reach and bring more traffic to your site.
For example, let’s say that you run a blog about health and wellness in Nigeria.
If you create engaging content that covers a wide range of topics, such as healthy recipes, fitness tips, and advice on improving your mental health, you are more likely to keep your followers interested and engaged.
Another way to create engaging content is to encourage your followers to interact with your posts by asking them questions.
Encourage them to share their own experiences, or provide opportunities for them to participate in discussions or surveys.
Doing this can help to create a sense of community among your followers and make them more likely to engage with your content and share it with others.
8. Monitor Your Metrics
To drive traffic from social media in Nigeria, you need to be some kind of a scientist (or something close).
Monitoring your engagement metrics can help you determine which types of content resonate with your followers and drive the most traffic to your site.
This can be particularly helpful because it allows you to focus on creating more of the most successful types and avoid spending time and resources on content that is not as effective.
There are a few different metrics that you can use to monitor your engagement, including:
- Reach: This is the total number of people who have seen your content. It can be a useful metric for determining the overall visibility of your content and how well it resonates with your audience.
- Impressions: This is the number of times your content has been displayed, regardless of whether someone saw it. This can be a useful metric for determining the overall visibility of your content and how well it resonates with your audience.
- Engagement: This is the number of people interacting with your content, such as by liking, commenting, or sharing. This can be a useful metric for determining how well your content resonates with your followers and how likely they are to share it with others.
- Click-through rate (CTR): This is the percentage of people who have clicked on a link in your content. This can be a useful metric for determining how well your content drives traffic to your site and whether it effectively converts followers into visitors.
You need to know what’s working and what isn’t.
9. Reply to Comments
Replying to comments and messages promptly is essential for keeping your followers engaged on social media.
It shows that you value their input and are interested in what they say.
Also provides an opportunity for you to start a conversation and build a relationship with your followers in Nigeria.
Besides that, you get a rare opportunity to start a conversation.
See, replying to comments and messages can open up a dialogue with your followers and provide an opportunity to learn more about them and what they are interested in.
This can help build a relationship with your followers and make them more likely to engage with your content.
If a follower leaves a comment or message with a question or concern, replying promptly can help resolve the issue and provide the information they are looking for.
The last thing you want is to escalate issues further.
We hope these 9 strategies help you drive more traffic from social media in Nigeria.
The key is to be creative and consistent when creating content and engaging with your followers.
If you don’t have a blog, go ahead and start one.