Learning how to use online marketing tips for maximizing your website traffic is one of the best things you can do for your business.
Having a website is not enough, you will need to perform certain practices to bring traffic to your website. One proven way to bring traffic to a website is by blogging.
Research from Optinmonster and HubSpot shows that Websites with blogs have 97% more links than websites without blogs. Secondly, business websites with blogs have 55% more traffic than those without blogs.
Therefore, the importance of blogging as a website traffic strategy can’t be overemphasized. This post will show you 30 marketing tips that can increase your website traffic if put them into practice.
Sit back and enjoy!
Online marketing tips for maximising your website traffic
1. Start a blog
Blogging is the creation of articles on a website that appears in reverse chronological order. This means the latest post on your website will appear at the top before your previous posts or articles.
So, how will it bring traffic to your website? The fact is blogging doesn’t only bring traffic to your website, it brings the right traffic.
That’s because your blog posts are answering people’s questions. Not a generic people but your targeted audience.
When your blog posts answer the questions of people that may be interested in your business or whatever you are offering it increases your brand awareness and can also help you achieve a lot of other goals.
When people search for content relating to what you have written, it will appear on Search engine result pages (SERPS), thereby bringing traffic to your website.
2. Create high-quality blog posts
The importance of creating in-depth research can’t be overemphasized because Google is aimed at answering people’s questions effectively.
Therefore, if you can write in-depth content that will answer people’s questions comprehensively you will increase the chances of ranking for the target keyword.
When you rank on Google or other search engines you will be able to bring traffic to your website.
3. Work with influencers
Influencers in your niche can bring loads of traffic to your website if they just recommend your product to their followers.
You need to look for the right influencers and reach out to them so they can help to push traffic to your website and invariably increase your brand.
If you are finding it difficult to locate the right influencers, you can reach out to marketing agencies that are experts in influencer marketing to help you out.
4. Optimise your blog posts with SEO
SEO which means Search Engine Optimization is positioning your website content to please people and search engines.
If your website isn’t optimized, it won’t bring organic traffic to your website because your website won’t appear on Google when people make queries on Search Engines.
Therefore, optimising your website by using your target keywords effectively, writing your meta description well, and using the write title tag and the likes are SEO practices that can lead to an increase in website traffic.
5. Use email marketing
When you create an email list through your website or any other means, you increase your chances of maximising your website traffic when you send emails to them.
Sending emails to your website visitors to engage, educate and inform them about what you are offering, your blog posts, promotion and others will help you achieve your business goals.
There are a lot of email marketing tools you can use to start email marketing.
6. Use social media marketing
If you are looking for people in this digital age, the best place to find them is on social media. Millions of people can be found on Social media.
Therefore, create social media accounts for your business on Facebook, Twitter, LinkedIn, Instagram and others to interact with your audience easily.
When you write blog posts, you can share them on your social media platforms so you can engage with your audience online.
7. Use local SEO
You can optimise your website to appear locally so that when such is made for your services in your location it will appear.
For example, if you own a mattress company in Abuja you can optimise your website to appear on search engines for people searching for mattresses in Abuja or its environment. You do so by registering your website with Google.
Your website will have traffic when a search is made within your locality for products or services you are offering.
8. Guest blog
Guest blogging is writing on a website that is not yours with the intention of sending backlinks to your website.
You do this by sending emails to bloggers or websites within your niche. You have to check their blog post writing guidelines before you start.
This is one of the ways many bloggers use should get black backlinks and backlinks is a way 2 increase a website’s authority online when your website has a high domain authority it will increase its chances of appearing on Google search engine result pages.
9. Use paid Ads
When you don’t pay for traffic it’s called organic but when you pay it’s called paid traffic. There are two ways to get traffic to your website: organic and paid.
SEO is an organic way of gaining traffic while Google ads, Facebook ads, Instagram ads, YouTube ads and the likes are ways of getting traffic to your website.
Since Facebook is one of the social media with the highest number of users, you can create an ad on Facebook that will lead people to your website to achieve a certain goal. By doing so, you are generating traffic to your website.
Google ad allows you to place your website links through display ads and videos on other people’s websites or blogs, apps and on Google search engine results pages.
10. Source for backlinks
Backlinks give juice to your website and it makes it have a high domain authority. Domain authority makes your website to be seen as valuable before search engines.
Because it is assumed people will only link to websites that have something good to offer. But when people link to other websites that offer content of little or no value, they use the “no follow tag” to tell Google robots not to follow it.
So it’s important to provide quality content so people can link to your blog posts.
11. Focus on long tail keyword
When looking for blog post topics to write on your blog, it’s important to target long tail keywords because it’s more specific and has lower competition than short tail keywords.
For example, if you have a fashion blog and want to look for topics in your niche to write, instead of targeting “fashion business” target “How to start a fashion business as a novice in Nigeria“.
It is easier to target the latter topic than the former. Also, the latter topic is covering a topic that has to do with a particular set of people. If you have a product or service that can help them you can easily offer it to them.
You now see the importance of targeting long-tail keywords and how they can increase your website traffic.
12. Learn from Google Analytics
Google Analytics helps you to analyse your website data to be able to make decisions that will make your website perform better.
You will be able to gain insights into how visitors engage on your website, their dwelling time, their location, and the number of Monthly visitors.
The above information can help you to know the type of visitors to your website and how you can position your content to appeal to them so they can keep coming back.
13. Learn from Google Search Console
Google search console is also another important tool that gives insight into a website’s data. It displays the keywords your website is ranking for, the number of clicks and the impression.
How can you use this data?
For example, if a topic you are ranking for has a lot of impressions without clicks, the wise thing to do is to upgrade the blog post to increase its chances of getting clicks and not impression alone.
And as you know, more clicks mean more website traffic.
14. Perform keyword word research
Performing keyword research may seem like common knowledge but you will be surprised at the number of bloggers neglecting it.
When you perform keyword research effectively, you will be able to get topics in your niche that you can target and rank on. Also, you will get topics that can bring leads that will help you achieve your blog goals.
Therefore, performing keyword research with available tools will give you an edge over others.
15. Update old blog posts
It is important to update some of your old blog posts that are doing well so they can maintain their position or even do better.
They can even act as a source of new traffic to your website. Google likes updated blog posts.
Neil Patel said some of his blog posts are about 2000 words but after updating them the posts can even reach 4,000 to 5,000 words.
And most of his blog posts rank at the top on Google. You can pluck a leaf from his experience and do the same thing to your website.
16. Submit your site to Google
How can you submit your blog posts to Google? By using the Google search console.
Yes, you can submit your blog posts to Google whenever you are done writing to make Google index it fast.
Anyways, you don’t have to submit it every time you publish a blog post, SEO plugins like Yoast and All in One SEO can help you submit your blog posts automatically.
Also, when you submit sitemaps to Google it will help the robots crawl the website easily so they index your content and eventually rank.
17. Post frequently
To maximize your website traffic you will need to post frequently on your blog. The more you post the more Keywords you will rank for and invariably the more your website traffic.
Therefore, have a content marketing plan to post blog posts weekly. Some bloggers post daily, others 3 times a week.
The number of blog posts in a week doesn’t matter much, just do what works for you and be consistent.
18. Use LinkedIn
When your team archives a goal, when you give to charity or offer a promotion, you can post it on your LinkedIn page.
LinkedIn is a social media platform for professionals and businesses. When you can build a following of people with an interest in your niche they will most likely be interested in what your business is doing.
Sharing your blog posts, links, promotions and events on LinkedIn will help you maximize your website traffic.
19. Add social share buttons
Having social share buttons on your website enables people to share your blog posts on their social media platforms.
And when people share your blog posts on their social media accounts it will lead more people to visit your website and could lead to shares again.
That’s how the cycle continues, from reading your blog posts to social shares, from social shares to website traffic and a repeat of the same cycle. Hopefully, it will go on and on.
20. Use click to tweet feature
When you use the click-to-tweet feature, it can increase your website brand.
When you write quotes or statistics or amazing data on your website you can use the click-to-tweet feature to allow people to share them on Twitter.
If this should happen, it could lead some people to visit your website so they could read the complete article.
21. Participate in forums
There are forums with trends on different topics that you can visit to maximise your website traffic. Examples of forums you could visit are Quora, Reddit and Nairaland.
When people ask questions on these platforms in a niche related to yours you can write comments to answer them genuinely.
If you are in Nigeria, Nairaland is a place you should try to visit and share your thoughts to be able to gain traffic.
22. Create evergreen blog posts
Evergreen blog posts are posts that are not for a season, they are posts that are fresh and relevant for a long period of time.
So try to write comprehensive and quality blog posts that can stay fresh for a long time, and then you will keep updating them as time goes on.
Having such content can bring continuous traffic to your website for a long time.
23. Publish list posts
Research has it that list posts have more website traffic than any other type of post.
You may be asking What’s a list post?
A list post is a post that numbers its points and has a number in the title tag. Examples of such blog posts are 30 tips to maximise your website traffic, 20 ways to make money online, 15 ways to become a millionaire and 10 tips to make a woman fall in love with you.
24. Invite others to blog post on your website
While you pitch others to write on their blogs, you can also invite other people to write on your blog, so they can share the content with their audience which could lead to an increase in traffic to your blog or website.
Make it easy for people to guest blog on your website so they can easily meet up with your requirements. However, make sure you don’t compromise the standard of your website.
25. Use LSI keywords
LSI keywords are words that are similar to your target keywords. For example, if you are targeting how to make money online in Nigeria, you shouldn’t only target “make money online”.
Words like digital, skills, home, SEO, graphics, freelancing etc are LSI words for the topic above.
Therefore, while writing a blog post try to include LSI keywords for the target keyword it will help with your ranking.
26. Internal linking
When you write blog posts, try to link other posts you have written within your blog posts. Doing that gives juice to the website because it means your website has other helpful content for people to read.
Internally linking your content increases your visitors’ dwelling time which improves your ranking chances.
27. Research the competitor
You are not to copy your competitors but you have to know what they’re doing so you can outperform them. You are to check the topics they have written on and their source of traffic.
Know the websites that bring the highest traffic to their websites and look for ways for you to get your content there.
Competitor research gives you insight that could help you get topics, traffic sources, Content formats and the likes.
28. Use SEO tools
If you want to do keyword research to be able to pick topics that are in your niche you need SEO tools to achieve their purpose.
SEO tools are important because they make the work easy. Some SEO tools help to get related topics while others tell you the keyword volume in a month and also the websites that are ranking for the keyword.
Some examples of SEO tools you can use to drive traffic to your website are ubersuggest ahref, Moz keyword planner, Google keyword planner and keyword everywhere
29. Optimise Technical SEO
You may be tempted to neglect this aspect of SEO but you shouldn’t. Technical SEO has to do with
30. Optimise your click-through rate (CTR)
Click through rate (CTR), is the number of times your content appears on Search per the time people click on it. When your content is appearing frequently for different keywords and people are not clicking on it, that means it has a poor click-through rate.
But in the case when the number of times it ranks is good compared to the number of times people click, it means it has a good click-through rate.
What are the things that affect the click-through rate?
They are the title tag and meta description. The title tag is the blue link that appears on SERP when people make a query on Google.
You have to write your title tag in a way that will captivate people’s attention. Try to write titles that people can’t resist.
Secondly, the meta description is the write-up under the title tag that briefly describes the content of your blog post.
The meta description is not to be more than 160 words. You are expected to entice website visitors to click on the link with just 160 words or less.
Therefore, your responsibility is to assure them that they will get the answer to their question in your blog post. The title tag and meta description will increase your click-through rate.
How to create your website
If you want your website or blog and don’t know how to, keep reading to find out more, because without a website you won’t be able to market your business online effectively.
1. Buy hosting and domain
Hosting is the space given to you online to store your website files so you and others can retrieve them whenever they want to.
While a domain is the identity of your website on the internet. www.truehost.com.ng and www.google.com are examples of domain names.
It’s the link that people can type in their browser to access your website.
You can buy hosting and domain from a web hosting company. There are a lot of web hosting companies in the world that you can buy from, however, we recommend Truehost Nigeria.
Truehost is the cheapest web hosting company in Nigeria that you can use to host your website.
Their hosting plan starts from N500 per month which you can use to host 3 websites and store up to 30 GB of website files.
2. Design your website or blog
There are three ways you can use to start your website
- Website designer/agencies
- Do it yourself
There are website designers and agencies that would charge you to design your website or blog.
But, if you want to do it yourself you can use a content management system like WordPress or use a Website builder like OLITT.
With WordPress, you can design your website with the available themes and plugins. Themes are already made templates you can use to design your website while a plugin is a software that adds functionalities to a website.
Secondly, you can use a website builder to design your website. A website builder doesn’t require you to have any technical knowledge.
They have templates for different types of websites that you can edit to your taste. OLITT website builder is the most affordable and reliable website builder you can find in the market.
Remember, you will need to buy hosting and domain before designing your website.
The tips above will help you in maximizing your website traffic if you follow them diligently. So apply them diligently on your website.
But remember to always keep abreast with the latest trends in the digital marketing world. Doing that will always put you on top of your game always.