If you’re looking for some advice on how to improve your website ranking on Google in Nigeria, this article will give you all the basics and help you find out how to start improving your rankings right away.
Search engine optimization is one of the most important aspects of running a successful business online in Nigeria. It is not surprising then that many companies are using this practice to boost their online presence.
Building a good website can be time-consuming and time-consuming. This article will teach you what Search Engine Optimization tools there are and how you can use them effectively.
How to Increase Your Search Engine Ranking On Google?
If you want to improve your website ranking on Google in Nigeria, follow these exact steps:
Step #1: Improve Your On-page SEO.
On-page SEO is the process of optimizing a website for search engine visibility. It includes things like improving content, making sure that it has relevant keywords, and formatting it in a way that’s easy for search engines to understand.
This is different from off-page SEO because on-page SEO focuses on what’s happening on the site itself rather than what’s happening outside of the site.
To set your on-page SEO properly, you need to work on things like including the target keyword on the meta description, headings, and other text for a website. When these are done correctly, they can help improve the quality of traffic from search engine results pages (SERPs).
Step #2: Add LSI Keywords To Your Page
LSI keywords are the words that a search engine uses to determine the relevance of a given keyword.
In a nutshell, these are words and phrases related to the main keyword of your page. LSI keywords are a new type of keyword that has been introduced by Google to help users find more relevant results. It is a new and emerging technique for businesses, but it is not easy to implement and needs a lot of research.
How are LSI keywords beneficial for businesses?
LSI keywords provide a snapshot of what consumers want and need to know, which can be used to create content that resonates with their audiences. They can be used strategically by creating content around themes like “pets” or “household essentials” to get your company ahead of the competition.
Additionally, LSI Keywords confirms to Google that your content is actually about the main topic you are tackling.
Step #3: Monitor Your Technical SEO
Technical SEO is the process of optimizing a website based on the technical aspects of its architecture.
It is not just about making sure that a website looks good and works well. It also includes implementing best practices for performance, security, and usability.
Think of it as a combination of both on-site optimization and off-site optimization.
A solid example of a technical SEO strategy would be to build an XML sitemap for your site. The first major step in establishing a technical SEO strategy is to set up your website correctly so every page functions as it should. Google (and other search engines) crawl this file (XML sitemap) to understand your site better.
Here are some other things you need to do to take care of technical SEO:
- Install an SSL – There are many reasons to install an SSL certificate. This will encrypt your connection to protect your personal information, and it will enable you to handle all of your Internet traffic securely. Additionally, Google now prioritizes secure websites.
- Ensure your site is mobile-friendly – More and more people are using their mobile devices to search for things on the internet. The leap from desktop searches to mobile has been very quick, and it is high time for you to make your website friendly for mobile users.
- Improve the speed of your website – The speed of your website can make or break your business and website ranking on Google. If a visitor finds their website too slow, they will most likely click away and never return. With this in mind, here are four easy ways to improve the speed of your website.
- Fix duplicate content issues
- Consider enabling AMP – Accelerated Mobile Pages (AMP) is an open-source project from Google that enables publishers to create mobile-friendly content in a fraction of the time. It is optimized for speed, which has led to its widespread adoption.
- Add structured data markup to your website.
- Register your site with Google Search Console and Bing Webmaster Tools
Step #4: Match Your Content to Search Intent
Another sure way to improve your website ranking on Google in Nigeria is by ensuring your content matches the search intent.
What is Search Intent?
Search intent refers to the intention of the user when they are searching for something on Google. It can be measured by analyzing keywords and phrases that users type into Google, which is often referred to as “search queries”.
Search intent is a term used to describe the desired action that an individual performs on a search engine.
The following are the most common types of search intent:
- Information seeking intent: A searcher is looking for information about a particular topic or product.
- Transaction intent: A searcher is looking for information about a product or service, but they are not necessarily looking to buy it right away. They may be exploring their options and want to compare prices or read reviews before making a purchase decision.
- Navigational intent: A searcher wants to find information that will make it easy for them to complete an action, such as finding directions, buying something online, or signing up for something.
- Commercial investigation: Some people are waiting to purchase a washer, do their research on the internet, and then make their purchase in the future. What type of washer is best? Which SEO plugin should they use?
You need to start creating content that is optimized for search intent. This means that you should not only create content that is relevant to your audience and on-topic but also create content that speaks to their needs and interests.
This is a new way of thinking for marketers. It is not about selling stuff anymore, but about the customer. It does not matter what you have to offer, because your customers need to think of what they want.
If you are a physical product company and your customer has trouble finding you online or on social media, then you must create content that makes it easy for them to find you.
If you are a software company selling online courses, then your customers might want to learn more about joining your company’s membership program. If they want the information on joining, they will be searching for the term “join my company’s membership program”.
Create content that speaks to this intent and use it to increase your company’s conversion rates.
Step #5: Reduce Your Bounce Rate
Bounce Rate is a term that refers to the percentage of visitors who leave your website without visiting any other page on your site. It’s an important metric for website ranking on Google, as it affects the amount of traffic you can receive.
Google uses many factors to determine how high a website ranks in its search results, but one of them is bounce rate. If you’re struggling to improve your bounce rate, here are some things you can do:
- Implement a compelling call to action
- Improve content quality
- Add more content
- Optimize your website design
Step #6: Publish Insanely High-Quality Content if you want to improve your website ranking on Google
If you want to improve your website ranking on Google in Nigeria, you need to produce insanely valuable content consistently
Google seeks to provide the right information to its users. If yours isn’t, you will have a hard time ranking.
At the same time, the importance of high-quality content also lies in its ability to attract and retain customers. This is especially true for eCommerce companies, where they need to generate as much content as possible in order to grow their sales. A good content strategy also helps build trust with your audience and improve your brand awareness.
In order to grow your business, you need to be consistently creating content and optimizing it for search engines. This means you want to include the keywords in your title, and subtitle and write compelling descriptions for images that would help potential customers decide which product or service you are offering.
How to Develop a Successful SEO Plan
As we’ve already mentioned, search engine optimization is the process of improving the ranking of a website on search engines like Google. If a website has high-quality content and is optimized for search engines, it will rank higher on search engine results pages.
One of the most important things to do before developing an SEO plan is to conduct keyword research. This helps in identifying what keywords users are searching for and how often they are searching for them. This guide will help you develop your own successful SEO plan by providing you with an overview of how to conduct keyword research and choose keywords that have high search volume.
a). Keyword Research
In order to win a war, one needs to know how the enemy is fighting. This is the same for SEO; in order to win your user’s hearts and bring them back to your website, you need to know what they are searching for and the frequency of those searches.
A keyword research tool will help you with this task by providing you with the search volume of your keywords, the competition against other keywords, and the difficulty rating of a keyword.
A low difficulty rating will correspond to searchers often searching for this keyword.
b). Choosing Keywords
Choosing the right keywords is a crucial step in any SEO plan. It’s not just about the keywords that you want to rank for but also about what type of content you want to create.
While some companies choose their keywords based on what they want their content to be, others choose them based on what they need it to be. In either case, choosing the right keyword is an essential part of any SEO plan and will help your company rank higher in search engines.
Choosing the right keyword can be a difficult task especially when there are so many options available. It’s important that you make sure that your chosen keyword is relevant and has enough search volume as well as competition.
How to Choose the Right Keyword(s) for Better Rankings on Google
Keyword selection is the process of choosing the right keywords for your website. There are different strategies for selecting the right keywords for your website. This article will provide you with a step-by-step guide on how to choose the right keywords for rankings on Google.
The first step in choosing a keyword is understanding what type of content you want to produce. It is important to understand what type of content your audience wants before deciding which keywords would be most effective in reaching them.
The following are some questions that you can ask yourself to help determine the type of content you want to produce.
- What is the theme or topic of my website?
- Do I want to create informational content, descriptive content, educational content, or entertainment-oriented content?
- Are there certain themes or topics I am interested in exploring?
- What are the most searched keywords that I can incorporate into my website?
- What is the audience for my website?
- Who will be visiting my site and what will they look for?
- Is there a particular demographic I want to reach with this content or do I want to reach everyone?
After answering these questions, you can decide on the most appropriate keywords for your website.
The second step in choosing the right SEO keywords for your website is to determine the most popular key phrases for your website. This is done by checking the top keyword searches of Google, Bing, and Yahoo.
The Top 5 Search Engine Optimization Tools
SEO is an important part of any website’s success. It is essential for any business to have a strong presence on the internet and this can only be achieved with the help of search engine optimization tools. The top 5 SEO tools that you should use are:
- SEMRush: Provides keyword discovery, competitor research, and Google Keyword Planner discovery.
- Ahrefs: This tool is used to discover where your competitors are ranking for their keywords and allows you to use their data to strategize your SEO strategy.
- Google Analytics: This tool tracks all website traffic, and allows you to set up goals and track progress. Plus, it provides a range of reports that are helpful in building your SEO strategy.
- Moz: This tool provides a range of SEO tools, from keyword research and competitor analysis to link recommendations and ‘on-page optimization.
- Google Keyword Planner: This tool is used to discover new keywords for your website, which in turn can help to make your website more relevant to people searching for these topics.