In the digital age, emails are a common form of communication, becoming more and more prevalent.
According to recent data worldwide, the number of emails sent and received daily in 2023 is expected to reach 347.3 billion, representing a 4.3% increase from the previous year.
With so much competition for your reader’s attention, it can be challenging to make sure that your email stands out from the crowd.
What makes people ignore an email?
To say the least, there are a ton of reasons, but here are some of them.
- The subject line: The first thing that a recipient sees is the subject line. They might not even bother opening your email if it doesn’t grab their attention. A vague or boring subject line can easily be overlooked, so make sure you’re being clear and concise about what your email contains.
- Timing: Sending an email at the wrong time can also cause people to ignore it. If you send an email over the weekend or during a public holiday when people are less likely to check their emails, it’s more likely that they’ll miss it.
- Relevance: If your email isn’t relevant to the recipient, they’re unlikely to read it or take action on it. Make sure you’re targeting the right audience with your message and sending them something that interests them personally.
- Lengthy content: People are busy and may not have time to read through long paragraphs of text in an email. Keep your message brief and to the point using bullet points, lists, or bolded headings so readers can quickly scan through for important information.
1. Create a Unique and Professional Email Address
If your address looks fishy, no one’s gonna bother with what your email contains!
When creating a unique and professional email address, there are a few key things to remember.
Firstly, consider using your own name or initials as part of the address.
This can help make it more personalized and more accessible for others to remember.
Avoid using numbers or symbols that might be difficult for people to type or remember.
Another important factor is choosing the right domain name.
While Gmail and Outlook are popular choices, you may want to consider opting for a custom domain name that reflects your brand or business.
This can help boost credibility and make you stand out from competitors who use generic email addresses.
2. Understand Your Audience
This goes for both professional and marketing emails!
Knowing who you are targeting allows you to tailor your message and tone accordingly, making it more relatable and engaging for your readers.
Start by defining demographic factors such as age, gender, location, job title or industry.
You can also use analytics tools to gather information about their interests and behavior.
Once you have identified who your target audience is, research successful email campaigns that have been tailored to the same group.
Look at what strategies they used and how they structured their emails.
This will give you an idea of what works well with this specific audience and help you create content that resonates with them.
It’s essential to be aware of their pain points, goals and expectations so that you can provide solutions or valuable insights through your emails.
Take the time to listen to feedback from subscribers and conduct surveys or polls periodically to keep up with changing needs or preferences.
3. Write an Attention-Grabbing Subject Line
Subject lines are the first things that readers notice when they receive an email.
Therefore, it is essential to make them attention-grabbing to ensure that recipients open and read your emails.
A great way to do this is to choose words that will pique the reader’s interest.
Use words or phrases that evoke emotion, such as “limited time only,” “exclusive offer,” or “breaking news.”
This creates a sense of urgency that compels readers to open your email immediately.
Another crucial factor in crafting an attention-grabbing subject line is keeping it short and sweet.
Research shows that shorter subject lines have a higher open rate than longer ones.
So, try to keep your subject line under 50 characters if possible.
This ensures that the entire subject line can be seen in most email clients and makes it easier for readers to quickly understand your email.
That said, here are some examples of good and bad email subject lines:
Good Email Subject Lines:
- Action Required: Complete your registration today
- Invitation to join our webinar on effective communication
- Important updates on your account security
- Thank you for your recent purchase
- Don’t miss out on our limited time offer
Bad Email Subject Lines:
- Meeting reminder
The good email subject lines are specific, clear, and concise, giving the reader a reason to open the email.
They often use action-oriented language and convey a sense of urgency or importance.
In contrast, the bad email subject lines are generic and uninformative, leaving the reader unsure about the email.
They can come across as spammy or unprofessional and may cause the reader to delete or ignore the email.
4. Create Eye-Catching Content
Want to make sure that your email stands out in a crowded inbox?
Use eye-catching visuals and bright colors that are sure to grab the reader’s attention.
Make sure your message pops off the page, whether it’s a striking image or bold, colorful text.
And trust me, nobody wants to read a long, boring email filled with dense blocks of text.
To keep readers engaged, break up your content into short, digestible chunks using bullet points or short paragraphs.
This makes your message more readable and helps highlight important information.
Also, adding links to additional resources or relevant articles is a great way to provide value to your readers while keeping them engaged with your brand.
And don’t forget about visuals like images, infographics or videos – they’re an excellent way to convey complex ideas quickly and easily while keeping readers interested in what you have to say!
5. Make it Mobile-Friendly
Nearly 1.7 billion users check emails on their mobile phones, which has royally outnumbered the data that for desktop, which is around 0.9 billion users.
With more and more people accessing emails on their mobile devices, ensuring that your email looks great on all devices is essential.
This means that the design and layout should be consistent across different screen sizes to provide a seamless experience for the reader.
A mobile-friendly email will increase engagement levels as readers are more likely to open and interact with an easy-to-read and navigate email.
To make your email mobile-friendly, use responsive design elements that adjust your email layout based on the size of the screen it is being viewed on.
Remember that larger images may not load correctly or take longer to appear when viewed on a smaller device.
Therefore, it’s vital to optimize your images by compressing them without reducing their quality.
Lastly, test your emails regularly across various devices and platforms to ensure they look great everywhere.
Checking an email’s appearance can help identify any issues before sending out large batches of communication material.
By making sure that you have a mobile-friendly email marketing campaign in place, you’ll be able to reach out effectively to all potential customers regardless of how they view your message!
6. Personalize Your Email
One of the keys to making your email stand out is personalizing it for each recipient.
You can take advantage of customer data, such as their name, location, or purchase history, to tailor your message and make it more impactful.
Personalization can also help you build stronger relationships with your subscribers as they feel that you understand their needs and preferences.
However, personalization alone isn’t enough if the message is not relevant and timely.
Make sure that you craft your email around a specific topic or offer that would appeal to your audience segment.
Additionally, send emails at the right time when your subscribers are most likely to engage with them – this could be during business hours or on weekends depending on their behavior patterns.
Doing this can increase the likelihood that they’ll open and act upon your email, which translates into higher conversion rates for your business.
Another way to personalize emails is by creating different versions based on subscriber segments such as new customers versus loyal ones or high-value customers versus low spenders.
This allows you to tailor messages and offers specifically for each group’s interests and behaviors while also maximizing response rates across all groups in general terms of engagement levels with our product offering over time!
7. Monitor and Analyze Performance
Once you have sent out your email campaigns, monitoring and analyzing their performance is essential.
Tracking metrics such as open rates, click-through rates, and conversions can help you understand how well your emails are performing.
Open rates indicate the number of people who received and opened your email, while click-through rates show the percentage of recipients who clicked on a link within the email.
Conversions refer to the number of recipients who took an action that you intended them to take after reading your email.
Analyzing these results can help you identify areas for improvement in future email campaigns.
For example, if your open rates are low, it may be because your subject line is not engaging enough.
Similarly, low click-through rates could indicate that your call-to-action is not clear or compelling enough.
By paying attention to these metrics and analyzing the results, you can make data-driven decisions about improving future emails and making them stand out.