If you want to start an online store with a website builder, then you need to sell online with OLITT in Nigeria because it makes everything easy for you.
Selling online with OLITT in Nigeria is one of the ways to make money without breaking the bank because their subscription fee is affordable and their service is top-notch.
The number of people in Nigeria using the internet has increased greatly since COVID-19. People who were sceptical about the online world are now more open to the internet.
Many people now buy and sell online using their social media accounts, eCommerce and online marketplaces because the market is evolving and increasing.
You need to consider important things before selling with OLITT in Nigeria. The post will explain these factors and further explain how you can set up your OLITT store if you have not created it yet.
Find a niche to sell online with OLITT in Nigeria
A niche is an area of business focus where you decide to start your eCommerce store. Focusing your attention on a particular field will make you grow your brand quickly.
For example, if you decide to sell clothes, you need to ask yourself if you should sell children’s clothes, male clothes or women’s clothes.
Focusing your attention on one area has a lot of benefits. To find your niche you need to ask yourself some questions
1. What are your interests?
What area has been of interest to you, is it football? Fashion ? or tailoring? You need to answer some of these questions correctly for you to be able to pick an area that you are passionate about.
Because if you are not passionate about it, when challenges come, you will give up easily.
2. What problems can you solve in your area of interest?
What problems can you solve in your surroundings that pick your interest? You need to identify the problems and how you can solve them uniquely.
Solving this problem effectively and uniquely is what will distinguish your brand from others.
3. What’s the market for your area of interest?
Is there a market in the niche you want to start in? How many people will be interested in what you want to sell?
If you realize that not many people will be interested in your niche, you should reconsider because customers are the focus of every business.
4. How many competitors do you have?
How many people are you going up against in your proposed niche? What are they doing right, and what are they doing wrong? How can you improve on them?
If you can craft a unique selling point for your business that will distinguish you from your competitors, it will go a long way in helping you grow your brand.
Conduct market research to sell online with OLITT in Nigeria
Market research is finding adequate information about your customers, competitors, and industry that will help you make intelligent business decisions.
You should do market research before starting an eCommerce business in Nigeria, so you will know the needs in your industry, what is obtainable and how you can come in.
1. Determine the purpose of your research
You must write down your market research objectives for your research to be focused.
2. Lay down the questions you will ask
The questions compiled by Business Victoria on how to conduct market research are written below
- What are your market’s key demographics (for example, age and gender)?
- If you’re starting a new business or product, how will your entrance affect the market and customers?
- Does the region where you operate have a stable economy?
- Who are your target customers and how do they behave?
- Where are they located?
- What’s the profile of an ideal customer for your business
- What’s the profile of a typical competitor for your business?
- What are your competitors’ main strengths?
- What are your competitors’ main weaknesses?
3. Conduct your research
Go to the market and conduct your survey using telephone polling, personal interview, online surveys, and mailed questionnaires.
You can also use SurveyMonkey and Google Docs to conduct online surveys.
4. Interpret your research and make decisions
After you have gathered your information, you need to be able to interpret the data obtained and also make an intelligent decision from it.
If you are unable to come to a logical decision, your market research effort will be futile. So you need to be able to get meaning out of the market research you have conducted.
Define your target audience
1. Analyze competitors
Check your competitors to determine the audience they are targeting when they are targeting them, and how they are targeting them.
2. Use Google Analytics
Google Analytics gives you data that will enable you to determine your target audience. Utilize the data given to you to know the customers visiting your website, the time they visit, their location and their dwelling time on your websites.
Decide your products to sell online with OLITT in Nigeria
When you have successfully discovered your niche, and target audience and performed market research you will be able to know the right products to sell in your store.
Choose your business model
When you have selected the products you want to sell, you can now choose how you want to sell them.
It occurs when an individual sells products online without having the products in stock. The merchant is the one in charge of inventory, storage and shipping of the products to your customers when they make an order.
This business model is easy to start because you don’t need much capital to get started.
Makers are people who make products themselves using local tools like jewellery, fashion, natural beauty products and soaps.
After creating your products, you can sell them in your store.
3. Print on Demand
Print-on-demand is a business model that you can use to sell made-to-order products that feature your design. You will just make the design and when a customer makes an order, a third-party printing service creates, packages and ships the order.
If you have substantial capital you can start a wholesale business, where you will sell a variety of products in your store.
Set up your store to sell online with OLITT in Nigeria
You can create a free online store with Olitt in Nigeria using the following steps.
Click on the create a website button at the top right corner of the home page.
You are directed to log in.
How to create an account
The login in page will give you options to log in or create an account. If you are new to the platform, you are required to create an account but if you already have an account, you will just fill in your login details to continue.
You will need to fill in the following information to create an account
- First name
- Last name
- Email address
After filling in the above information, an email will be sent to your account to verify the account.
Select a category
You will be directed to the design homepage where you can start your design swiftly.
Select the category you want, the templates are categorised to help you find the one you want to use easily.
In our case we will want to design an online store, therefore we will click on the online store category to get started
Create a store
When you click on the theme you want, you will be directed to this page indicating that your website is live.
Click on the “connect your own domain” to connect your domain if you have one already or you purchase another one if you don’t have one yet.
You will input your domain into the space provided above.
The billing session shows you the invoice for all the transactions carried out on your online store.
In this section, you will be required to add your online store description and write a website title.
Payment method settings
You can add a payment method you want people to use on your platform to make purchases. This feature is available for premium users.
You will be able to upload images of the products you want to sell online with OLITT in Nigeria.
You can also customise the text on your online store to your desired taste.
When you want to edit text, you are to highlight the text you will love to edit and then change whatever you desire
The following are some of the changes you can make to your text, you can:
- Add hyperlink
- Change alignment
- Change colour
- Pick fonts in that order.
Upload or remove images
You can select image files from your computer or drive to upload them to the website. But if you like their image, you are at liberty to use it that way.
How to add integration
Olitt has plugins you can integrate with your website to increase its functionality.
One of which is the Google analytics tool. This tool makes it possible for webmasters to gain insight into the behaviour of their site visitors.
The cost of using Olitt
You can create a free website with Olitt. But you have very limited features
If you want to enjoy everything Olitt has to offer, you will use the 1-year plan that costs only N12,500.
See the features you will enjoy in the image below.
Understand OLITT store features
OLITT has excellent features that you can sell
One of the best customer service teams you can imagine, Olitt responds to customers right away.
You can choose from hundreds of templates on it as well. To make it simple for you to find the template you need, the templates are categorized.
It is also incredibly inexpensive and simple to use.
We will now talk in more detail about the other features that Olitt offers.
1. DNS Management
Most website builders charge extra for DNS management, however, Olitt offers it free to all of its users.
In addition to a free domain and other interesting features on their platform, it is one of the freebies you will receive.
2. Payment Gateway
If you’re creating a website for an online store where users must make purchases, You must provide customers with a payment gateway, which is a type of payment option.
Your consumers can choose from three payment gateways offered by Olitt. They now have a wide range of possibilities ( This could increase your conversion rate ). These are the payment gateways:
3. Global CDN
The speed at which a webpage load depends on how close a server is to the user. By utilizing a Global CDN (Content Delivery Network) with over 44 Pops, Olitt enables users to always be directed to the nearest servers.
In other words, Olitt’s technology makes webpages created using it quickly.
4. Custom Code
For those that require sophisticated customization in their site design, Olitt offers a solution.
You must now find a technique to expose your goods to the appropriate customers if you want to make any money.
You can carry out A/B testing with OLITT. This is a novel way of saying that you can easily experiment with your shopping experience and maximize the conversion rate without resorting to trial and error.
Additionally, you may use the email features to collect emails from clients, cultivate a relationship with them, and increase sales steadily through repeat business.
What you can’t quantify, you can’t scale.
Although that is a marketing adage, it also applies to your online store.
You can incorporate Google Analytics into your website inside the OLITT store. You can then monitor how customers are interacting with your store or blog.
Also, you will have access to a thorough sales report at the same time. Use OLITT Shop Reports to view the item total, adjustment total, and sales total of your orders over a specified time period in each currency you support. Google analytics is an important tool that can help you to sell online with OLITT in Nigeria.
There are other heat maps.
The user flows, motions, clicks, scroll events, and keystrokes are tracked and visually displayed in a stylish manner.
To comprehend behaviours and funnels, combine HotJar and OLITT.
USE SEO to drive traffic to your OLITT Store in Nigeria
1. Perform Keyword research
Look for questions your target audience is asking and try to answer them. So doing this will help you attract the right people to your online store.
2. Perform competitive analysis
A competitive analysis allows you to discover what your target audience is doing and how you can improve on it.
Look for the right tools like Ubersuggest to perform the analysis.
3. Improve title tags and meta description
The title tag and meta description of your website need to carry keywords that your target audience is searching for online.
Try to optimise your store’s meta description and title tags to improve your website SEO.
4. Look for relevant backlinks
There are websites in your field that have high domain authority and whose backlinks will add juice to your website. Their backlinks will increase the credibility of your OLITT store.
5. Perform On-page SEO
While writing on your blog, make sure you take note of on-page SEO to improve the performance of your website in order to sell online with OLITT in Nigeria.
Promote your store
1. Try Google Ads
You can use Google ads to increase the number of potential customers visiting your website. Google ads will help your OLITT store to appear at the top of Search engine result pages when a search is being made.
It will also appear on YouTube, Apps and blogs.
2. Perform social media marketing
You can perform marketing on Facebook, Instagram, WhatsApp, and others to bring the right traffic to your website. Social media marketing is one of the most effective ways to sell online with OLITT in Nigeria.
3. Partner with other brands
Find a complementary business that has the same target audience as yours but sells different products and partner with them.
For example, if you sell children’s clothes, you can reach out to a business that sells female clothes for collaboration. When this is done you can both increase your reach by selling on each other’s platform.
4. Use influencer marketing
Use influencers in your business niche to reach a fresh audience that may be interested in your business
5. Take advantage of the Social media platforms
Create social media accounts on all platforms possible to engage with your customers and prospective customers. However, try not to spread yourself thin by focusing on the platforms where your customers are more active.
You can now sell with OLITT in Nigeria with the knowledge you have gained from this article. Do well to put the ones that resonate with you into practice to start making money online.
Start by visiting OLITT to get started today.