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5 Mobile-Friendly E-commerce Website Builders in Nigeria

According to Statista.com, In 2022, eight percent of all sales in Nigeria were concluded over the internet using an electronic system. 

On the other hand, mobile shopping accounted for 72 percent of online shopping activities in the country.

Its clear, Nigeria’s e-commerce industry has seen a massive growth in recent years, with more and more businesses opting to sell their products online. 

With the increasing demand for mobile shopping, having a mobile-friendly e-commerce website is crucial for any business looking to thrive in this digital age. 

Luckily, there are several mobile-friendly e-commerce website builders available that cater specifically to Nigerian businesses. 

These platforms offer easy-to-use tools and features that allow entrepreneurs to create an online store quickly and efficiently without needing extensive technical knowledge. 

In this article, we will explore some of the best mobile-friendly e-commerce website builders in Nigeria, highlighting their unique features and benefits to help you make an informed decision about which platform is right for your business.

Why should you care about mobile-friendly e-commerce websites?

In a mobile-first era, where smartphones have become an integral part of our lives, it is crucial for businesses to cater to the mobile audience. 

Mobile-friendly e-commerce websites in Nigeria offer an enhanced user experience, enabling customers to browse and shop conveniently on their mobile devices. 

As such, by optimizing the website for mobile, your online store can reach a wider audience, increase customer engagement, and drive conversions.

Factors to Consider When Choosing a Mobile-Friendly E-commerce Website Builder in Nigeria

When selecting a mobile-friendly e-commerce website builder in Nigeria, there are several key factors to consider:

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a. Responsive design

A responsive design ensures that your website adapts seamlessly to different screen sizes and resolutions. 

It enables your e-commerce site to be easily accessible and visually appealing on smartphones, tablets, and desktops.

Furthermore, a responsive design positively impacts your search engine rankings. 

Search engines like Google prioritize mobile-friendly websites in their search results

This means that if your e-commerce store is responsive, it has a better chance of ranking higher in search engine results pages, driving organic traffic to your site.

b. User-friendly interface

A user-friendly interface is essential for providing a smooth and intuitive browsing experience.

It should be easy for customers to navigate through product categories, search for items, and complete transactions.

c. Customization options

The ability to customize the website according to your brand’s aesthetics and requirements is crucial. Look for website builders that offer a range of templates, color schemes, and font options, allowing you to create a unique and visually appealing online store.

d. SEO features

Search engine optimization (SEO) plays a vital role in driving organic traffic to your e-commerce website. 

Choose a website builder in Nigeria that provides built-in SEO tools, such as meta tags, URL customization, and sitemap generation, to improve your website’s visibility in search engine results.

e. Payment gateway integration

Seamless payment integration is vital for facilitating secure and convenient transactions. 

Ensure that the website builder supports multiple payment gateways, such as PayPal, Stripe, or local Nigerian payment providers, to offer diverse payment options to your customers.

g. Customer support

Responsive and reliable customer support is essential for resolving any technical issues or concerns that may arise during the website development process. 

Look for eCommerce website builders in Nigeria that offer comprehensive support channels, including email, live chat, and phone support.

ITop Mobile-Friendly E-commerce Website Builders in Nigeria

Nigeria has a growing ecosystem of website builders that cater to the needs of e-commerce businesses. 

Here are some of the top mobile-friendly e-commerce website builders in Nigeria:

#1. OLITT

Features and benefits

OLITT offers a wide range of professionally designed templates that are optimized for mobile devices. 

It provides a user-friendly interface, allowing businesses to create visually stunning and responsive e-commerce websites. 

With built-in SEO features, seamless payment integration, and excellent customer support, OLITT is a popular choice for businesses in Nigeria.

Pricing options

OLITT offers different pricing plans starting from basic packages for small businesses to advanced plans for larger enterprises.

The pricing is transparent and includes hosting, SSL certificates, and 24/7 customer support.

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For NGN12500 per year, you get access to all premium features including free hosting and unlimited storage.

But you can give it a try for free and see how it goes.

User reviews and ratings

OLITT has received positive reviews from users, praising its intuitive interface, design flexibility, and reliable performance. 

Users appreciate the online shop mobile-responsive templates and the ease of managing their online stores.

#2. Wix

Features and benefits

Wix provides an intuitive drag-and-drop website builder that enables businesses to create stunning and mobile-friendly e-commerce websites in Nigeria without any coding skills. 

It offers a wide range of templates and customization options, ensuring that your website stands out from the competition.

Pricing options

Wix offers a range of pricing plans, including free and premium options. 

The premium plans provide additional features such as e-commerce functionalities, custom domain names, and advanced analytics.

With a simple price starting at $17 per month, you get access to everything you need to create a mobile-friendly online shop in Nigeria.

User reviews and ratings

Wix has garnered positive feedback from users who appreciate its user-friendly interface, extensive template library, and robust e-commerce capabilities. 

Users also praise the platform’s customer support and ease of use.

#3. WooCommerce

Features and benefits

WooCommerce is a popular e-commerce plugin for WordPress websites, offering a robust and scalable platform for online businesses. 

It provides mobile-friendly themes and seamless integration with WordPress, allowing businesses to leverage the power of content management and e-commerce in one platform.

Pricing options

WooCommerce is an open-source platform, which means it is free to use. 

However, businesses may need to invest in web hosting, domain registration, and additional extensions to fully customize and optimize their e-commerce websites.

You can get cheap web hosting in Nigeria from as low as NGN600 per month!

User reviews and ratings

WooCommerce has received positive reviews for its flexibility, scalability, and extensive range of plugins and extensions. 

Users appreciate the seamless integration with WordPress and the ability to customize their online stores according to their unique requirements.

#4. Weebly

Features and benefits

Weebly offers an intuitive and beginner-friendly website builder, making it an ideal choice for small businesses and entrepreneurs.

It provides mobile-responsive templates, drag-and-drop functionality, and a range of e-commerce features to help businesses create a professional online store.

Pricing options

Weebly offers various pricing plans, including free and premium options. 

Starting at $10 per month, the premium plans unlock additional features such as e-commerce capabilities, custom domain names, and advanced analytics.

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User reviews and ratings

Weebly has garnered positive reviews for its simplicity, ease of use, and attractive templates. Users appreciate the mobile-friendly design options and the ability to launch their online stores quickly.

#5. Jimdo

Features and benefits

Jimdo is a user-friendly website builder in Nigeria that offers mobile-responsive templates and e-commerce functionalities. 

It provides a simple interface, allowing businesses to create mobile-friendly online stores with ease. 

Jimdo also offers SEO tools, built-in analytics, and reliable customer support.

Pricing options

Jimdo offers different pricing plans, including free and premium options. 

For as low as $9 a month, the premium plans provide additional features such as custom domain names, advanced e-commerce functionalities, and priority support.

User reviews and ratings

Jimdo has received positive feedback from users, who praise its simplicity, intuitive interface, and responsive templates. 

Users also appreciate the platform’s customer support and the ability to manage their online stores effectively.

Tips for Optimizing Mobile-Friendly E-commerce Websites in Nigeria

To ensure the success of your mobile-friendly e-commerce website in Nigeria, consider implementing the following tips:

a. Streamline the checkout process

Simplify the checkout process by minimizing the number of steps and form fields required. Implement one-click payment options and guest checkout to reduce friction and increase conversions.

b. Optimize product images and descriptions

Ensure that your product images are optimized for mobile devices, allowing for fast loading times and high-resolution display. Craft concise and compelling product descriptions that highlight key features and benefits to engage mobile users effectively.

c. Implement mobile-friendly navigation

Design a navigation menu that is easy to use on mobile devices, allowing users to access different sections of your website effortlessly. Utilize clear and descriptive labels to enhance user experience and make it easier for customers to find what they are looking for.

d. Integrate social media sharing buttons

Include social media sharing buttons on your product pages to encourage customers to share their favorite products with their network.

This can increase brand exposure and drive more traffic to your mobile-friendly e-commerce website.

Related: 9 Proven Strategies to Drive Traffic from Social Media in Nigeria

e. Leverage push notifications

Implement push notifications to engage with your mobile audience and send targeted offers, promotions, and updates. Personalize the notifications based on user preferences and behavior to increase customer retention and drive repeat purchases.

f. Monitor and analyze mobile metrics

Regularly monitor and analyze mobile metrics such as bounce rate, conversion rate, and average session duration to identify areas for improvement. 

Use tools like Google Analytics to gain valuable insights and make data-driven decisions to optimize your mobile-friendly e-commerce website.

What To Do Next

In the fast-paced world of e-commerce, having a mobile-friendly website is essential for success in Nigeria. 

Considering the factors mentioned above and utilizing the top mobile-friendly e-commerce website builders like OLITT, Wix, WooCommerce, Weebly, and Jimdo, businesses can create compelling online stores that cater to the growing mobile audience. 

Implementing optimization tips such as streamlined checkout processes, mobile-friendly navigation, and push notifications can further enhance the user experience and drive conversions. 

Invest in a mobile-friendly platform and unlock the full potential of e-commerce success in Nigeria.

Related: 11 Best E-Commerce Website Builders Nigeria

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